OP Credits

The Company Core survey module makes it easy to capture the essence of 9 fundamental questions and use the answers to engage in world-class strategic communications and alignment with your entire company. The Company Core consists of 9 core questions, listed in order of priority:

• Q1. Core Customer: Who is our primary customer and how do we delight them?
• Q2. Core Purpose: Why, in the largest sense, is what we do important?
• Q3. Core Values: What are our desired consistent and accepted behaviors?
• Q4. Core Vision: What is our long-range vision?
• Q5. Core Activities: What is our core value proposition now? What will we start doing in the future?
• Q6. Non-Core Activities: What is NOT our core value proposition now? What will we not get into, or stop doing?
• Q7. Key Question: What is the key question that, if answered, will allow us to transform the industry?
• Q8. Brand Promise: What must our customers always experience in their relationship with us?
• Q9. Brand Tag Line: Describe what we do in 3 seconds or less.

Surveys can be completed by up to twenty-five people, but the ideal survey size is between seven and fifteen people from different departments. The cost is one credit per survey.

With the Targets & KPIs survey module, your business will be able to align on the right targets, and to focus on improving the most important inputs (KPIs) to achieve those targets. Use it to:

• Gather and align diverse perspectives
• Identify the company's most important 1 to 3-year targets
• Identify the company's most important key performance indicators that drive operational excellence
• Measure improvements over time
• Create a successful, resilient and agile organization

Surveys can be completed by up to twenty-five people, but the ideal survey size is between seven and fifteen people from different departments. The cost is one credit per survey.