Being the CEO of an expansion-stage company is a rollercoaster—exhilarating one moment, frustrating the next. I know because I’ve been there. That’s why I created Organizational Physics and the Designed to Scale CEO coaching program.
When you apply below and qualify, we’ll collaborate together as I guide you through a proven framework designed to quickly transform your company. The result? You’ll turn a good business with high potential into a great one that’s kicking-butt on its most important strategic priorities.
Here’s what you need to know…
Your Qualifications
You’re the CEO of an expansion-stage business (typically $30M+ in annual sales with a leadership team of 7+) with a significant market opportunity to capture. You should also have a keen appreciation for the power of systems-thinking and for using first-principles to find creative solutions.
If this is you, then my guarantee is that by coaching with me in this program, your organization will not only scale — it will also have improved coordination, execution speed, and a more aligned culture. What’s more, you’ll experience greater time freedom, clarity, and confidence in your role as CEO.
Fast-Track Your Business from Nail It into True Scale It
In a picture, this coaching program guides you, step by step, to play to your strengths and passions while simultaneously leading your company from the mid to late Nail It stage of business development into the early to full Scale It stage of business development, as shown in the picture below.
Here’s another picture and an alternative way to look at it. My job is to help you to drive your business up the lifecycle stages into a zone of growing revenues and profits (the dotted oval below). Then, from this position of strength, structure and prioritize the launch and development of new business units that will in turn go through their own lifecycle stages for sustained, profitable performance over time, like this:
Is the Designed to Scale CEO Coaching Program Right for You Now?
You’re an ideal client for this coaching program if you’re the CEO of an expansion-stage company that already has established product-market fit on your core product. It is also common that you are experiencing friction with A) launching and growing a new product or business line; B) dealing with too many people and cross-functional communication/coordination issues; and C) feeling like everything is on your shoulders.
You also have some battle scars. You already realize that things are very different at scale and you’re headed into uncharted territory again. At the same time, you still have the desire and the grit to execute on your vision and build a values-driven culture. You just need the right one-on-one support and insights.
If you don’t have any extra capacity to think, learn, plan, and grow, then this program is not a fit for you at this time. If you’re operating smoothly with no apparent problems, it’s not a fit for you either because you just won’t be open to change (no offense; it’s just human nature).
In order for there to be a good match, you need to have some pain or friction in the business, the stakes need to be high, and you must have the capacity and the commitment to invest in yourself and the business to make a transformative shift.
I Get What You’re Going Through
Although we haven’t met, if you’re an expansion-stage CEO, then I probably know what you’re going through.
Even though every situation is unique, some broad brush strokes are: You know the company needs to evolve how it operates but you don’t want to lose its entrepreneurial DNA or core values. It’s likely that some critical area isn’t functioning as well as it should to scale. There’s a sense that the company has outgrown its current structure and operating model, but it’s not perfectly clear yet how to solve this. You likely have some strong vertical functions and leaders but weak cross-coordination. It’s also likely that you have some low-value, energy-sucking activities that you must personally manage and you can’t wait to escape from. Or if not, you’re battle-tested and wise enough to know that you want to avoid these pitfalls in advance.
Why do I know this? Because I’ve been there too. Earlier in my career, I was the co-founder and CEO of the world’s largest affiliate marketing company. And I’ve spent the past decade coaching like-minded CEOs of expansion-stage companies to scale their own companies. There’s nothing more exhilarating than leading a fast-growing company. There’s also nothing more frustrating than dealing with a business that has friction gumming up the wheels when the pressure to move fast is really on.
If you’re like me, then what you want above all else is certainty about what steps to take, in what sequence, and why. You seek a proven, systematic approach to organizational development that simultaneously lowers any sources of internal friction. And you desire to get back into your strengths and passions because you intuitively recognize that if you’re not at your best, then the business isn’t going to reach its potential.
Testimonials
Want to see the kind of transformation you can achieve through coaching with me? Here are a few powerful snippets from CEOs like you who’ve completed my program. For the full stories and in-depth case studies, check out the Results section.
“With Lex’s coaching, we’ve created role clarity, accountability, and momentum. His methods deliver immediate results. Highly recommended!”
– Vijay Sondhi, CEO at Network Merchants (NMI)
“With Lex’s coaching, we’ve created role clarity, accountability, and momentum. His methods deliver immediate results. Highly recommended!”
– Katlego Maphai, Co-founder & CEO, Yoco
“Lex transformed our structure and team alignment, enabling us to achieve a $2M positive swing in one year and build a stronger leadership team.”
– Tami Simon, Founder & CEO, Sounds True
“Lex’s framework helped us grow revenue by 60% in nine months and accelerate decision-making. He delivered exactly what we needed to scale faster.”
– Issac Oates, CEO, Justworks
“Lex helped us scale from a $150M start-up to a $1.5B business, transforming our structure and processes. His help was invaluable—worth a billion dollars!”
– Adam Miron, Co-founder & Chief Brand Officer, HEXO
“Our company doubled in size and revenue in 12 months thanks to Lex’s guidance. He simplified our structure and improved how we serve clients.”
– Michael Chambers, CEO, Aldevron
“Our company doubled in size and revenue in 12 months thanks to Lex’s guidance. He simplified our structure and improved how we serve clients.”
– Daniel Needham, President and Chief Investment Officer, Morningstar Investment Management
“Lex’s principles endure long after he’s gone. His tools and frameworks are now essential to our company’s success. Highly recommend!”
“When it comes to organizational structure and design, Lex is both guru and a sherpa! He guided us through a merger, integrating two cultures into one high-performing company. We could not have done it nearly as fast or as well without his coaching program.”
Vicki Kroviak, CEO, Monte Nido & Affiliates
– Justin Bellante, CEO, BioIQ
“Using Organizational Physics, we sold the business with an annual run rate of several hundred million, which was an increase of 1000% from just two years earlier.”
”Using Organizational Physics, we drove a CAGR of 149% and improved revenue per employee of 187%. Talk about doing more with less.”
– Jason Baxter, President, Fort Capital
Case Studies
Below are a handful of informative studies from Organizational Physics coaching clients sharing their successes. Click to read or visit Results to see more.
Benefits of the Designed to Scale CEO Coaching Program
This is a tailored program that is customized to your individual needs and delivers benefits like:
Working More from Your Genius Zone
- Identify your Genius Zone and maximize the time you’re spending in it
- Eliminate energy-draining activities and relationships from your life and work
- Experience greater success and happiness across the board
Making the Complex Simple
- Gain deep insight into the fundamental principles that govern your business, team, strategy, and execution
- Create a common lens so that the entire company buys into what needs to happen next
- Deploy a proven system to keep everyone on the same page, hold people accountable, and drive better results
Clarifying and Communicating the Right Strategy
- Know which strategy to choose and how to avoid critical mistakes
- Identify the top strategic imperatives for the business and business units
- Structure your business so that it supports the chosen strategy
Aligning the Team
- Create a Strategic Execution Summary to share with the entire company
- Define the core ideology and make it come alive
- Clarify who is accountable for what
Reducing Internal Friction
- Sniff out and eliminate energy drains that harm execution
- Improve the company’s ability to adapt to changing market conditions
- Drive increasing levels of success by systematically reducing friction
Managing Others More Easily
- Easily understand the style, strengths, and weaknesses of anyone and know how to influence them better
- Align people into the right roles
- Know what to expect from an individual or a team even before the work begins
Designing the Organization to Scale
- Design the organizational structure and accountabilities to support the strategy
- Know the talent gaps and how and when to fix them
- Tell who’s in the right role and who’s not
Tracking Monthly and Quarterly Performance
- Utilize a monthly dashboard report that shows how the company is performing to plan
- Set targets and KPIs that focus organizational attention on the most important things
- Track quarterly, annual, and 3-year performance in a structured way
Executing Powerfully
- Increase organizational momentum
- Implement the right decision-making tools and balance competing demands
- Have clear delegation and accountabilities
Increasing Your Confidence and Peace of Mind
- Gain mental clarity and peace of mind in all areas of your life
- Always know what to do next (and well before everyone else)
- Improve your relationships at home and at work
What’s Included
You will receive a complete online tool set, coaching, assessments, organizational design, and expert perspective on scaling your team, business, and products to drive overall success and to create clarity and accountability throughout the team.
Think vivid clarity, a proven sequence, and faster execution towards all of your personal and professional goals.
What’s Your Investment
Your investment is time, energy, and money.The money is simple. I price my coaching services based on the value I deliver. After an initial call to determine if there’s a fit between us, and based on your individual situation and needs, I’ll craft a proposal for you with all of the specifics.
Your investment in time and energy is more significant. During the first six weeks of this program, you should expect to invest 3-4 hours per week. This includes coaching calls, reading, collaborating with your Leadership Team, and completing interactive exercises and assessments. Think of this initial time investment like a big up-front push to get things rolling, after which we ride the wave of that momentum and need to invest less time in the coaching program and more on your business.
What’s Your Risk and ROI
The major risk isn’t really a risk at all but it just seems like it at first: You have to risk being open and reaching out for help. And when you think about it, you’ll realize that the world’s most successful, happy, and productive people get a lot of help. They know what they’re exceptional at and they create support systems around themselves so they can focus on that – and do it really well.
It’s the same thing here. I don’t pretend to know your business better than you do, or to be smarter or more creative. I do, however, have a proven, world-class framework to teach and share – and that’s why I love what I do. Plus, being on the outside of your business gives me perspective to help you gain more clarity. Finally, I treat your information with the strictest confidentiality because without trust, I’d quickly go out of business.
The other risks are money and time. It’s easy to mitigate this risk. My simple guarantee is this: If you follow this process, complete the exercises, and talk with me as scheduled and you’re not completely satisfied with the program after the first 30 days, I’ll refund your investment in full.
Schedule a Consultation
To learn if the Designed to Scale CEO Coaching Program is right for you, schedule an introductory call. During the call we’ll discuss your needs, answer your questions, and jointly determine if the program is a good fit for you. Just click the button below to schedule your consultation:
