Business Scaling Insights

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Designed to Scale Book Launch Announcement

Buy on Kindle Buy Hardcover (Available on Lulu immediately. Available as a hardcover on Amazon in March 2022). Buy on Audible (audio book coming March 2022) I greatly appreciate your helpful Amazon book reviews if you deem this work worthy.

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Fort Capital

Fort Capital 2021 Year in Review Podcast

Imagine if you could listen to a recording from last year of you and your co-founder discussing the state of your business and your plans for the coming year. What would the conversation have sounded like a year ago? What

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The Rocket: A Metaphor for Organizational Structure

The Machine that Builds the Machine Summary Insight: Building rockets is hard. Designing the machine that builds the rockets—the organization—is harder. This article reveals the first principles of scaling your business without blowing it up. Key Takeaways: Vision without organizational

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Entropy Surveys 600x457 1

Introducing the Entropy Survey

Does operational excellence matter to you? If so, then I’d like to introduce you to a powerful new tool called the Organizational Physics Entropy Survey. The Entropy Survey allows you to survey a cross-functional team to discover a company’s most

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Does Your Business Need an Anti-Chaos Officer?

Summary Insight: Your company’s biggest execution gaps live between the gears—functions not talking, data not shared, chaos growing. This article shows how an Anti-Chaos Officer fills the gaps. Key Takeaways: Most friction and waste live in the white space between

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When NOT to Delegate and How

Delegation Strategies: When NOT to Delegate

Delegation Isn’t Always the Answer Summary Insight: Delegation is overrated—until it’s not. This article flips the script on when *not* to delegate and gives you a killer tool to align your leadership team fast. Key Takeaways: Use the Conviction-Consequence matrix

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Great Brands Have Only One Message

Who Are You Speaking To? Summary Insight: Split messaging kills brands. Speak with one voice, to one customer, through every channel—or risk losing them all. Key Takeaways: All brand communication must align around the core customer’s perspective—internally and externally. Trying

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Who Should Own the Customer?

Design the Process to Win Summary Insight: Stop looking for a single “owner” of the customer. World-class execution comes from a well-designed structure where every role owns their slice of the journey. Key Takeaways: Map the entire customer journey—then assign

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