Who Do We Want to Be and Become as an Organization?

I have found that the way we want to be and become as an organization is shaped by two dimensions.

One area is quantitative goals. This includes things like our top-line revenue goals, profit goals, and measures of excellence in the form of key performance indicators (KPIs). If your company were a human body, think of these things like the objective goals of the brain.

The other area is qualitative goals. These include things like our reason for being, our core vision and values, and why what we do is actually important. If your company were a human body, think of these things like desires of the heart.

Here’s the thing. An integrated human being seeks to align their head with their heart. And this is an ongoing, dynamic process. Alignment is not a one-time event. It’s a constant dance. A person committed to integration adjusts their choices and relationships consciously when they notice a misalignment occurring. Living a life well-lived is all about playing that game.

The same applies to your business. It also has a collective brain and heart. An effective leader is one who can define the current and desired future reality in such a way that it galvanizes the organization’s brain and heart to close the gap—to make the current reality more like the desired future reality.

How to Integrate the Organizational Head and Heart

With Organizational Physics, you can quickly gather perspectives on what should be included in the head and heart of your organization through two survey modules. This is a structured way to gather feedback from your leadership team and other key influencers.

An organization’s “heart” is defined by its company core. The Company Core survey module includes nine questions that define your company’s qualitative objectives and its reason […]

By |2023-12-28T12:52:57-08:00December 28th, 2023|

Organizational Physics / Modern MBA

Modern MBA is a great YouTube channel if you like business stories as much as I do. It examines behind-the-scenes strategic decisions and missteps that led a high-profile company to its current state. Usually, the episodes are entertaining and easy to watch. This episode, “Fried Chicken Wars: The Curse of Popeyes,” was sponsored by Organizational Physics @3:17. Enjoy!

And here’s the link to the Strategic Alignment Guide mentioned in the video.

By |2023-10-08T17:29:20-07:00October 8th, 2023|

Strategic Planning Resources

Will your company hold strategic planning sessions in October/November this year? If that’s the case, I highly recommend these two resources:

See the Strategic Alignment Guide. Use this guide to run a world-class strategic alignment and planning session, including a new and improved SWOT Analysis.

See Designed to Scale Structure Resources. I’ve recently placed all Designed to Scale videos and tutorials in a single source page. Remember, when the strategy changes, change the structure!

I hope you enjoy and get value from these resources. Here’s to a successful 2024 and beyond!



By |2023-09-26T17:45:26-07:00September 26th, 2023|

Introducing AskLEX: Get Best-in-Class Business Coaching and Organizational Transformation with GPT-4

SANTA BARBARA, CA, UNITED STATES, September 17, 2023/ — Today, we are thrilled to announce the launch of AskLEX, a groundbreaking chatbot powered by the latest GPT-4 technology, which provides instant access to a comprehensive knowledge base of best practices for leading authentically and growing businesses.

AskLEX is the culmination of over a decade of research and development, bringing together the power of machine learning with the principles and expertise of Organizational Physics founder Lex Sisney. Individuals and organizations can easily access and apply the principles of Organizational Physics with this new tool.

Key Features of AskLEX:

  • Cutting-Edge AI: AskLEX is built upon the GPT-4 platform, the most advanced AI language model available today. This ensures that users receive accurate, up-to-date, and insightful responses to their queries related to Organizational Physics.
  • Comprehensive Knowledge Base: AskLEX hosts an extensive knowledge base that covers the full range of Lex Sisney’s content and philosophies. Users can access information on topics such as authentic leadership, building high-performing teams, setting strategy, designing scalable structures, driving sustained strategic execution, and much more.
  • Instant Expertise: With AskLEX, users can tap into the expertise of Organizational Physics at any time, gaining valuable insights and guidance to enhance their own effectiveness.
  • Personalized Recommendations: The chatbot leverages machine learning to provide personalized recommendations and solutions tailored to specific challenges and objectives.
  • 24/7 Accessibility: AskLEX is available round the clock, making it a valuable resource for individuals and organizations across different time zones and schedules.

AskLEX is set to streamline the way organizations solve their unique business challenges and opportunities. It empowers leaders, managers, and employees to make informed decisions based on the principles of Organizational Physics, ultimately leading to enhanced productivity, engagement, and overall success.

“We are excited to introduce AskLEX to the world,” said Lex Sisney, founder and head coach of Organizational Physics. “Organizational Physics is a powerful […]

By |2023-09-17T11:11:10-07:00September 17th, 2023|

How to Take Your Leadership Team Meetings to the Next Level

We just announced the release of the Strategic Execution Team (SET) software, which is now included with a Designed to Scale Pro-level membership subscription. If you see potential in running better and more optimized leadership team meetings in your own company, you may want to learn more about this program and take it for a test drive. Below is the press release announcing the change and you can learn more about the program here:


Organizational Physics Streamlines Strategic Execution with the Launch of the SET: Strategic Execution Team Software

SANTA BARBARA, CA, UNITED STATES, September 8, 2023/ — Organizational Physics, a pioneer in applying systems thinking to managing and scaling organizations, announces the launch of its Strategic Execution Team (SET) software. This innovative tool aims to transform how companies conduct their leadership team meetings, fostering improved team alignment, enhanced decision-making, and smoother strategic execution at scale.

SET is accessible exclusively through the Organizational Physics Designed to Scale Membership Program at the Pro-level and higher. It is an interactive, online software solution that seamlessly integrates with an organization’s existing IT environment.

The SET software is bundled with two other complementary programs: Evolving Structure and Cascading Objectives (OKRs). Together, these three programs establish the foundation for sustained and effective strategic execution at scale.

Key Features of SET:

  • Streamlined Leadership Team Meetings:
  • SET provides a comprehensive agenda for weekly Leadership Team Meetings, guiding teams through each step of the process, fostering individual accountability, and enhancing team performance.

  • Focused Prioritization: By capturing “hot items” and addressing them later in the meeting, SET ensures that discussions stay on track, minimizing ping-pong discussions and premature problem solving.
  • Role Updates and Action Items: SET simplifies the tracking of role updates and action items, ensuring that they are addressed efficiently during meetings and tracked seamlessly afterward.
  • Strategic T1 Decision-Making: The software facilitates the […]
By |2023-12-22T20:19:20-08:00September 11th, 2023|

Why You Want a Hierarchy of Purpose and Not Just a Hierarchy

Today, I had a matrix-like experience using ChatGPT. I was asked by a freelance journalist on LinkedIn if I had any comments to share about an article she was writing about culture and structure.

In light of ChatGPT’s recent beta release, I was curious to see how it would perform. So I asked it the same question the reporter asked me: “What are the symptoms of a company that needs a better organizational structure?”

What are the symptoms of a company that needs a better organizational structure?

I thought. “Not bad! There’s no indication as to why those symptoms occur, or what to do about them, but it’s not a bad summary by ChatGPT.”

I then took a flyer and asked it another question. “How would Lex Sisney redesign my organization structure?”

How would Lex Sisney redesign my organization structure?

I think this summary captures my approach to changing organizational structures very well. But the thing is that I never used the term “hierarchy of purpose” in any of my writings. I had never heard of this term before reading this, so being called an expert was quite amusing. The concept sounded cool, however, and I liked it a lot. So I asked ChatGPT, “What is a hierarchy of purpose?”

What is a hierarchy of purpose?

Holy Toledo. My work has been defined by ChatGPT in a way I haven’t even articulated to myself. For years, I have been teaching a hierarchy of purpose model without ever referring to it as such. It’s kind of surreal.

After that, I wondered, “Who came up with this hierarchy of purpose concept and why hadn’t I heard […]

By |2023-04-02T06:53:15-07:00March 31st, 2023|

What is Organizational Physics? #ChatGPT

Lex Sisney is a business coach, speaker, and author who has developed a framework called “Organizational Physics” to help businesses improve their performance and achieve their goals. According to Sisney, Organizational Physics is a science-based approach to management that combines principles from physics, systems theory, and human behavior to help organizations operate more effectively.

At its core, Organizational Physics is based on the idea that organizations are complex systems that operate according to certain laws and principles. By understanding these laws and principles, businesses can optimize their performance and achieve their objectives.

Some of the key principles of Organizational Physics include:

Alignment: Aligning the goals, strategies, and actions of an organization to ensure that everyone is working towards the same objectives.

Integration: Creating a system of interconnected processes and functions that work together to achieve the goals of the organization.

Flow: Ensuring that work flows smoothly through the organization, minimizing bottlenecks and delays.

Resilience: Building an organization that can adapt to changing circumstances and remain effective over time.

Performance: Measuring and tracking key performance metrics to ensure that the organization is achieving its goals.

Overall, Organizational Physics provides a holistic and scientific approach to managing organizations, helping businesses to improve their performance, increase their resilience, and achieve their goals.

As I write this, #ChatGPT4 has just been released in beta. I am asking it questions about my work and philosophy for scaling companies. I thought you might find value in its concise responses. If you are inspired to gain a deeper understanding of the Organizational Physics approach to scaling-up, I invite you to check out my books and articles.

By |2023-03-31T05:54:26-07:00March 31st, 2023|

What is Entropy? #ChatGPT

Entropy. It’s a bitch.

According to Lex Sisney’s Organizational Physics framework, entropy is a concept that refers to the tendency of an organization to become disorganized and chaotic over time if left unchecked.

Entropy is the opposite of order and represents the degree of disorder or randomness in a system. In an organizational context, entropy can manifest in several ways, such as:

Lack of alignment: When different parts of the organization are not working towards the same goals or are not following a common strategy.

Inefficient processes: When processes are slow, redundant, or wasteful, leading to delays, errors, or frustration.

Poor communication: When information is not flowing freely or is not being shared effectively, leading to misunderstandings or missed opportunities.

Resistance to change: When the organization is resistant to change or is unable to adapt to new circumstances, leading to stagnation or decline.

Sisney argues that entropy is a natural tendency that all organizations face, and that it must be actively managed and reduced to ensure long-term success. He also emphasizes the importance of balancing the forces of producing, stabilizing, innovating, and unifying to counteract the negative effects of entropy.

In summary, entropy is the tendency of an organization to become disorganized and chaotic over time if left unchecked, and it is a key concept in Organizational Physics.

As I write this, #ChatGPT4 has just been released in beta. I am asking it questions about my work and philosophy for scaling companies. I thought you might find value in its concise responses. If you are inspired to gain a deeper understanding of the Organizational Physics approach to scaling-up, I invite you to check out my books and articles.

By |2023-03-31T05:42:38-07:00March 31st, 2023|

What is PSIU? #ChatGPT

The 4 Styles. Each of us has some combination of the Producer, Stabilizer, Innovator, and Unifier styles (PSIU)

PSIU is a personality profiling tool that is part of the Organizational Physics framework developed by Lex Sisney. PSIU is an acronym that stands for four basic personality types or “energy patterns” that people can exhibit in a workplace setting:

Producer: People who exhibit the Producer energy pattern are focused on getting things done and achieving tangible results. They are often competitive, action-oriented, and driven to succeed.

Stabilizer: People who exhibit the Stabilizer energy pattern are focused on creating stability and maintaining order in the workplace. They are often detail-oriented, process-driven, and risk-averse.

Innovator: People who exhibit the Innovator energy pattern are focused on generating new ideas and pushing the boundaries of what is possible. They are often creative, visionary, and unafraid of taking risks.

Unifier: People who exhibit the Unifier energy pattern are focused on creating harmony and building relationships in the workplace. They are often empathetic, collaborative, and skilled at conflict resolution.

Sisney argues that by understanding the PSIU energy patterns, managers and leaders can better understand the strengths and weaknesses of their employees, and can leverage these patterns to build more effective teams and organizations. He also emphasizes the importance of creating a balanced team that includes representatives from each of the four PSIU energy patterns, as this can help to ensure that all aspects of the organization are properly addressed.

As I write this, #ChatGPT4 has just been released in beta. I am asking it questions about my work and philosophy for scaling companies. I thought you might find value in its concise responses. If you are inspired to gain a deeper understanding of the Organizational Physics […]

By |2023-03-31T05:40:05-07:00March 31st, 2023|

The Second Business Unit: How to Manage It

The purpose of this article is to talk about the launch and growth of your second business unit, which could be a new product line or a new geographic market that complements the core or original product line or market.

The main point I want you to take away from this article is this: If your company is having trouble launching and growing its second business unit, then you likely need to address a design flaw in the original or core business unit first.

My own experience as a CEO was that I struggled to lead the launch of the second business unit against the incessant demands of the core business because I didn’t understand this concept well enough.

A majority of my coaching clients are looking for help with launching their second unit, whether it’s a new product or new market, while thinking that things are going pretty well in their core unit. They just need some guidance on launching the second. But after diving into the situation, the client CEO quickly realizes that for the second unit to thrive, the core unit must first evolve.

Since this issue is not well understood, I hope to shed some light on it in this article and share my approach to solving it.

The Health of the Mother Determines the Growth of the Child

Fundamentally, what you’re trying to achieve with the launch of a second business unit is to have the “mass” of the core business executing swiftly and profitably against changing external and internal conditions and with enough capacity and wherewithal to simultaneously pilot, nail, and scale the second unit.

What I didn’t appreciate fully until I had been through it as a CEO myself is that despite all our attempts to free up the […]

By |2023-02-28T17:05:21-08:00February 28th, 2023|

A New, Revised Edition of Organizational Physics Has Just Been Published

I’m pleased to announce that a new, revised edition of Organizational Physics is now available in international hardcover, Kindle, and Audible.

What’s New in the Revised Edition

When I set out to write Organizational Physics ten years ago, I knew then that its underlying principles were sound. I had both the experience of using them as a CEO and as a business scaling coach to other CEOs. I could identify parallels spanning across disciplines as diverse as business, nature, sports, and the laws of physics. My thinking then, and still today, is that if I can spot a principle that cuts across domains, then I can take it to the bank.

In publishing this revised edition, I’m happy to say that the original principles I introduced in the first edition of this book have not changed. On the contrary, my appreciation for their pervasive power and influence over every aspect of life, business, and society has only deepened.

The primary changes between the first and revised editions are that, in addition to updating the graphics and typeface, I’ve added five case studies that provide insider accounts from other CEOs of what it’s really like to scale a business, its ups and downs, and how to leverage Organizational Physics principles to your sustained advantage.

I want to express my sincere gratitude to the CEOs who contributed these case studies, to the many others who contributed testimonials, and to all the clients I’ve coached over the past decade. You make my work possible, and it is transformative because of you.

To new readers, I hope you enjoy and get lasting value from the revised edition of this book as thousands of other business leaders have […]

By |2023-02-12T09:39:18-08:00February 12th, 2023|

Webmasters Podcast

Lex Sisney @ Commission Junction: The Llama Farmer Who Popularized Affiliate Marketing

Lex Sisney shares the story of how he built Commission Junction, the world’s biggest affiliate marketing network. Listen.

Affiliate marketing, in case you don’t already know, is a core part of how “free” websites make money on the Internet. Websites with lots of visitors post ads. When visitors click those ads and buy something from the advertiser, that advertiser pays what’s called an “affiliate bounty” to the website owner.

That might not seem revolutionary, but it was a huge innovation in the way companies could market and sell their products. Prior to affiliate marketing, startups needed large advertising budgets just to get launched. However, thanks to affiliate marketing, startups had a way to sell products without paying any money up front, and that opened the door to tons more entrepreneurs.
Since the concept of affiliate marketing was first invented in the mid-90s, plenty of affiliate marketing networks have been launched. But the biggest and most successful one has been Commission Junction. And, on this episode of Web Masters, we get to hear from Commission Junction founder, Lex Sisney, the man who went from shoveling llama poop on his mother’s farm to launching the world’s preeminent affiliate network.

By |2024-01-18T20:26:08-08:00January 1st, 2023|

Borderless Podcast

My friend @DavidNilssen has just launched his new pod cast #thefutureisborderless and I was the sacrificial first guest. :-) David is a perpetual learner and I’m excited for the results. In this podcast, we discuss the big ideas behind my new book Designed to Scale. You can subscribe and listen to The Future is Borderless below. Enjoy.

YouTube – THe Future is Borderless on YouTube

Spotify – The Future is Borderless on Spotify

iTunes – The Future Is Borderless on Apple Podcasts

By |2024-01-18T20:21:42-08:00September 28th, 2022|

The Cultural Problems at Coinbase Aren’t Cultural

I found the recent employee petition to fire senior leaders at Coinbase—including the President & COO, Chief Product Officer, and Chief People Officer—quite fascinating. If you haven’t seen it yet, it’s worth a quick read. There’s a hidden reason these three roles are being targeted besides their seniority.

To summarize the petition, as the crypto market has collapsed, some members of the employee base are pointing fingers at leadership and calling for the ousting of the President & COO, Chief Product Officer, and Chief People Officer as the primary culprits for the company’s issues. I am sure that there are long-held grievances behind this petition that are only now coming to light because of the stress and fracturing caused by the crypto market collapse.

Certainly, a big part of Coinbase’s problems is that they prematurely scaled and over-hired. They are now laying off 18% of their workforce and that may not be the end of it. Coinbase isn’t the first hyper-growth company to make the mistake of presupposing sustained market demand, and it won’t be the last one either. But what remains unrecognized is that Coinbase actually has some some classic flaws in its organizational structure that are contributing to its breakdowns.

The employees don’t recognize these structural flaws—only the symptoms—so they are pointing fingers at these leaders to get them ousted. CEO Brian Armstrong doesn’t recognize these flaws either, so he is pointing fingers right back at the employees to “grow up or get out.” The irony is that, if these structural flaws remain, the leaders may change but the underlying issues at Coinbase will remain.

None of these structural issues that I’m going to point out are very apparent during the good times. In fact, many of Coinbase’s […]

By |2022-12-14T03:27:44-08:00June 17th, 2022|

Subkit Interview

Subkit did a nice interview of me this week under Go Solo. One piece of advice that I would share with new aspiring coaches, and that I didn’t mention in the article, is to have a process to take clients through. Meaning, don’t sell yourself. Sell your process. Of course, having a process doesn’t mean there is no flexibility in the client engagement. Every client is unique. But the process itself provides the architecture to deliver results for each client. Anyway, having a process to follow isn’t something that I fully appreciated when I launched my coaching practice twenty years ago. It’s one of those things where the value is only fully realized in hindsight and I would consider it essential. Hope this concept helps others in their own coaching journey.

By |2022-06-08T16:48:06-07:00June 8th, 2022|
Go to Top