Business Scaling Insights

Who Are You Speaking To? Summary Insight: Split messaging kills brands. Speak with one voice, to one customer, through every channel—or risk losing them all. Key Takeaways: All brand communication must align around the core customer’s perspective—internally and externally. Trying

Lead with Stop Summary Insight: If your team isn’t changing, it’s not a motivation problem—it’s a communication flaw. Use STOP-START-IDEAL to cut through inertia and drive real behavior change. Key Takeaways: Change starts by calling out what must stop—first. Define

Don’t Treat All Decisions the Same Summary Insight: If you want speed, accountability, and execution at scale, stop drowning in policies. Start operating from principles that cut noise, clarify decisions, and unleash momentum. Key Takeaways: Not all decisions are created

I saw this image circulating around social media last week and I had to roll my eyes. It shows “new management thinking” on one column compared to “old management thinking” in the other. It’s not because I don’t believe in

A Conflict as Old as Time Summary Insight: When sales and marketing misfire, it’s not a personality clash—it’s a horizon problem. Align around your buyer persona and everything else falls into place. Key Takeaways: The root conflict between sales and

Why the Intention to Build a Great Culture Is Never Enough Summary Insight: Culture isn’t built on hope. It’s built on systems. This article shows how to install a Culture System that actually works. Key Takeaways: Intention isn’t enough —

Sometimes the best way to understand what NOT to do in an interview is to go through a bad one yourself. I’ve definitely had this experience. It occurred when I was interviewing for an entry-level sales position with a fast-growing

What’s more important… following the “Four Steps” or experiencing the genuine epiphany? It’s the epiphany, right? Right! I bring this up because I continue to run across product development teams that are so enamored with following a sound lean startup

Play Smarter to Win the Talent Game Summary Insight: Top NFL teams build systems to identify the right talent. Your business should too. Stop seeking the one in a million candidate. Start drafting for system fit. Key Takeaways: Winning teams