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Great Brands Have Only One Message

Who Are You Speaking To? Summary Insight: Split messaging kills brands. Speak with one voice, to one customer, through every channel—or risk losing them all. Key Takeaways: All brand communication must align around the core customer’s perspective—internally and externally. Trying

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How to Be a Genius

Last week, I was invited to speak to a group of college students at the Next Generation Summit at UCSB. I knew that most of them were probably under extreme pressure from their parents, peers, and society to go forth

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Discover Your Genius Zone

How Can You Play to Your Strengths and Up-level Others? Summary Insight: If you’re not leading from your Genius Zone, you’re wasting energy, losing edge, and dragging your team with you. This article shows you how to flip the switch.

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How to Give an Order

How should you give an order to your subordinates? It’s pretty easy actually. Don’t. Instead of thinking that your leadership role means having power over others, think instead of having power with others. Put another way, the order shouldn’t be

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Introducing the Entropy Survey

Does operational excellence matter to you? If so, then I’d like to introduce you to a powerful new tool called the Organizational Physics Entropy Survey. The Entropy Survey allows you to survey a cross-functional team to discover a company’s most

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The Rocket: A Metaphor for Organizational Structure

There have been a lot of exciting developments in private space travel this month. Elon Musk, Jeff Bezos, and Richard Branson, through their respective companies, are all making consistent and visible progress towards developing space-based private enterprise. I’m sure that

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Designed to Scale Book Launch Announcement

Buy on Kindle Buy Hardcover (Available on Lulu immediately. Available as a hardcover on Amazon in March 2022). Buy on Audible (audio book coming March 2022) I greatly appreciate your helpful Amazon book reviews if you deem this work worthy.

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