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Great Brands Have Only One Message

Who Are You Speaking To? Summary Insight: Split messaging kills brands. Speak with one voice, to one customer, through every channel—or risk losing them all. Key Takeaways: All brand communication must align around the core customer’s perspective—internally and externally. Trying

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How to Be a Genius

Last week, I was invited to speak to a group of college students at the Next Generation Summit at UCSB. I knew that most of them were probably under extreme pressure from their parents, peers, and society to go forth

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Discover Your Genius Zone

How Can You Play to Your Strengths and Up-level Others? Summary Insight: If you’re not leading from your Genius Zone, you’re wasting energy, losing edge, and dragging your team with you. This article shows you how to flip the switch.

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How to Give an Order

Power Over or Power With? Summary Insight: Every time you give an order, you lose authority. Great leaders don’t give orders. They create conditions where the right actions occur. Key Takeaways: Authority is finite—use it sparingly, only in emergencies. Orders

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Introducing the Entropy Survey

Does operational excellence matter to you? If so, then I’d like to introduce you to a powerful new tool called the Organizational Physics Entropy Survey. The Entropy Survey allows you to survey a cross-functional team to discover a company’s most

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The Rocket: A Metaphor for Organizational Structure

The Machine that Builds the Machine Summary Insight: Building rockets is hard. Designing the machine that builds the rockets—the organization—is harder. This article reveals the first principles of scaling your business without blowing it up. Key Takeaways: Vision without organizational

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Designed to Scale Book Launch Announcement

Buy on Kindle Buy Hardcover (Available on Lulu immediately. Available as a hardcover on Amazon in March 2022). Buy on Audible (audio book coming March 2022) I greatly appreciate your helpful Amazon book reviews if you deem this work worthy.

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