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Great Brands Have Only One Message

Casper the online mattress company – sorry, eh, I meant to say “the sleep transformation company” – recently announced its IPO. From the S-1: As the wellness equation increasingly evolves to include sleep, the business of sleep is growing and

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How to Be a Genius

Last week, I was invited to speak to a group of college students at the Next Generation Summit at UCSB. I knew that most of them were probably under extreme pressure from their parents, peers, and society to go forth

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Discover Your Genius Zone

How can I use my genius more effectively as a leader? While few people are intellectual geniuses, each of us has an area of outstanding ability that allows us to perform at a high level and adds to our overall

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How to Give an Order

How should you give an order to your subordinates? It’s pretty easy actually. Don’t. Instead of thinking that your leadership role means having power over others, think instead of having power with others. Put another way, the order shouldn’t be

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Introducing the Entropy Survey

Does operational excellence matter to you? If so, then I’d like to introduce you to a powerful new tool called the Organizational Physics Entropy Survey. The Entropy Survey allows you to survey a cross-functional team to discover a company’s most

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The Rocket: A Metaphor for Organizational Structure

There have been a lot of exciting developments in private space travel this month. Elon Musk, Jeff Bezos, and Richard Branson, through their respective companies, are all making consistent and visible progress towards developing space-based private enterprise. I’m sure that

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Designed to Scale Book Launch Announcement

Buy on Kindle Buy Hardcover (Available on Lulu immediately. Available as a hardcover on Amazon in March 2022). Buy on Audible (audio book coming March 2022) I greatly appreciate your helpful Amazon book reviews if you deem this work worthy.

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