Nature Demands Complementary Styles Summary Insight: Success isn’t solo. Whether in marriage or business, real power comes from complementary styles working in sync—not from trying to be everything at once. Key Takeaways: Complementary PSIU forces are the secret behind thriving
“Sacrifice” by John More in Seth Godin’s “What Matters Now” A winning business understands that to gain a customer it must first be willing to lose a customer. Unfortunately, we’ve been conditioned to do whatever it takes to not lose
Motivation Comes from Within Summary Insight: Stop trying to push people. You’re not short on motivation—you’re short on alignment. Genius isn’t created, it’s placed. Key Takeaways: Motivation isn’t something you add—it’s something you uncover by aligning roles with natural strengths.
Don’t Fight the Physics Summary Insight: If your business is stalled, entropy is the culprit. Learn how to sniff out energy drains, restore flow, and unlock execution speed — using physics, not fluff. Key Takeaways: Entropy is the silent killer
Is Your Second Business Line Stalling Out? Summary Insight: If your second business unit is stuck, the real problem is likely upstream. Don’t blame the child—fix the parent. Structure and process flaws in the core business choke growth before it
A Conflict as Old as Time Summary Insight: When sales and marketing misfire, it’s not a personality clash—it’s a horizon problem. Align around your buyer persona and everything else falls into place. Key Takeaways: The root conflict between sales and
Know the Forces at Play PSIU is a personality profiling tool that is part of the Organizational Physics framework developed by Lex Sisney. PSIU is an acronym that stands for four basic personality types or “energy patterns” that people can
Imagine if you could listen to a recording from last year of you and your co-founder discussing the state of your business and your plans for the coming year. What would the conversation have sounded like a year ago? What
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