Structure is how your business is organized. If you want to get your business to do something new, then at key points in its development, you’ll need to look at and change its structure. Buy the book Designed to Scale.
Buy on Kindle Buy Hardcover (Available on Lulu immediately. Available as a hardcover on Amazon in March 2022). Buy on Audible (audio book coming March 2022) I greatly appreciate your helpful Amazon book reviews if you deem this work worthy.
The Machine that Builds the Machine Summary Insight: Building rockets is hard. Designing the machine that builds the rockets—the organization—is harder. This article reveals the first principles of scaling your business without blowing it up. Key Takeaways: Vision without organizational
Summary Insight: Your company’s biggest execution gaps live between the gears—functions not talking, data not shared, chaos growing. This article shows how an Anti-Chaos Officer fills the gaps. Key Takeaways: Most friction and waste live in the white space between
Design the Process to Win Summary Insight: Stop looking for a single “owner” of the customer. World-class execution comes from a well-designed structure where every role owns their slice of the journey. Key Takeaways: Map the entire customer journey—then assign
If It’s Not Working, Fix It Summary Insight: Your strategy won’t scale if your structure is stuck. Use these 10 signs to know when it’s time to redesign—or risk collapse under your own complexity. Key Takeaways: Structure enables—or blocks—strategy, execution,
Can You Design the Game for Others to Play? Summary Insight: Self-managed organizations don’t emerge from chaos—they’re architected. What looks like bottom-up magic is really top-down design done right. Key Takeaways: Structure’s real purpose isn’t control—it’s delegation. Design-centric leadership shapes
Summary Insight: Wearing multiple hats can help scale your business—but performance incentives will kill the balance. If you want leverage, not burnout, pay flat and trust intrinsic drive. Key Takeaways: Hat-wearing is a short-term fix, not a long-term strategy. Incentives
If You Want Something to Improve In Your Org, Create a Role Accountable for It Summary Insight: If you treat Customer Success like Account Management, you’re setting fire to scale. This article shows how to structure for growth by separating
