Business Scaling Insights

Category: Structure

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What Is Structure

What is Structure?

Structure is how your business is organized. If you want to get your business to do something new, then at key points in its development, you’ll need to look at and change its structure. Buy the book Designed to Scale.

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Designed to Scale Book Launch Announcement

Buy on Kindle Buy Hardcover (Available on Lulu immediately. Available as a hardcover on Amazon in March 2022). Buy on Audible (audio book coming March 2022) I greatly appreciate your helpful Amazon book reviews if you deem this work worthy.

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The Rocket: A Metaphor for Organizational Structure

The Machine that Builds the Machine Summary Insight: Building rockets is hard. Designing the machine that builds the rockets—the organization—is harder. This article reveals the first principles of scaling your business without blowing it up. Key Takeaways: Vision without organizational

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Who Should Own the Customer?

Design the Process to Win Summary Insight: Stop looking for a single “owner” of the customer. World-class execution comes from a well-designed structure where every role owns their slice of the journey. Key Takeaways: Map the entire customer journey—then assign

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Queen Of England Structure

Why You Should Not Have a President and COO

Don’t Design Yourself Out of Your Own Company Summary Insight: Don’t crown a COO just to “fix” the founder. That move creates confusion, not clarity. Scale with a smart structure, not a shortcut. Key Takeaways: A President/COO role often leads

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