Business Scaling Insights

A Conflict as Old as Time Summary Insight: When sales and marketing misfire, it’s not a personality clash—it’s a horizon problem. Align around your buyer persona and everything else falls into place. Key Takeaways: The root conflict between sales and

Sometimes the best way to understand what NOT to do in an interview is to go through a bad one yourself. I’ve definitely had this experience. It occurred when I was interviewing for an entry-level sales position with a fast-growing

How to Solve Co-founder Conflicts Summary Insight: Business partnerships make or break momentum. This article shows you how to diagnose partner conflict and fix what’s fixable—or walk away if it’s not. Key Takeaways: Three types of destructive conflict: vision/values, interests,

Play Smarter to Win the Talent Game Summary Insight: Top NFL teams build systems to identify the right talent. Your business should too. Stop seeking the one in a million candidate. Start drafting for system fit. Key Takeaways: Winning teams

Star Players or Star Team? Summary Insight: Star players don’t win—star teams do. If you want peak performance, stop chasing résumés and start building shared experience. Key Takeaways: Shared experience beats individual experience in driving team success. Complementary chemistry matters

The Real Innovator’s Dilemma Summary Insight: Big Innovators can launch rockets—but without ballast, they burn out or blow up. The AMD story is a masterclass in vision without integration, charisma without constraint, and the high cost of an unchecked force.

Clear Eyes, Full Hearts, Can’t Lose Summary Insight: Frosty Westering built champions not by chasing wins, but by uniting hearts. This is how real culture scales — from the inside out. Key Takeaways: Unifiers elevate performance through inclusion, empathy, and

A Bad System Defeats a Good Person Every Time Summary Insight: Stop blaming people. Start fixing the system. Great performance isn’t just about talent — it’s about designing the right environment to unlock it. Key Takeaways: Behavior is a function

Manage the Force, Not the Person Summary Insight: Change exposes character. Use PSIU to quickly decode personalities—yours and your team’s—and lead change with clarity, not confusion. Key Takeaways: Each character in *Who Moved My Cheese?* maps to a universal PSIU