Business Scaling Insights

Category: Operational Excellence

Latest

Great Brands Have Only One Message

Who Are You Speaking To? Summary Insight: Split messaging kills brands. Speak with one voice, to one customer, through every channel—or risk losing them all. Key Takeaways: All brand communication must align around the core customer’s perspective—internally and externally. Trying

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Communicating for Better, Faster Change Management

Lead with Stop Summary Insight: If your team isn’t changing, it’s not a motivation problem—it’s a communication flaw. Use STOP-START-IDEAL to cut through inertia and drive real behavior change. Key Takeaways: Change starts by calling out what must stop—first. Define

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The Magic Spot in Product Development

What’s more important… following the “Four Steps” or experiencing the genuine epiphany? It’s the epiphany, right? Right! I bring this up because I continue to run across product development teams that are so enamored with following a sound lean startup

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What’s Wrong with the Golden Circle?

Summary Insight: Sinek says start with why. He’s close. But if you want to build a business that actually wins, start with who you serve—then align the why, how, and what around that. Key Takeaways: A business exists to solve

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