Business Scaling Insights

Who Are You Speaking To? Summary Insight: Split messaging kills brands. Speak with one voice, to one customer, through every channel—or risk losing them all. Key Takeaways: All brand communication must align around the core customer’s perspective—internally and externally. Trying

Lead with Stop Summary Insight: If your team isn’t changing, it’s not a motivation problem—it’s a communication flaw. Use STOP-START-IDEAL to cut through inertia and drive real behavior change. Key Takeaways: Change starts by calling out what must stop—first. Define

Don’t Treat All Decisions the Same Summary Insight: If you want speed, accountability, and execution at scale, stop drowning in policies. Start operating from principles that cut noise, clarify decisions, and unleash momentum. Key Takeaways: Not all decisions are created

I saw this image circulating around social media last week and I had to roll my eyes. It shows “new management thinking” on one column compared to “old management thinking” in the other. It’s not because I don’t believe in

Why the Intention to Build a Great Culture Is Never Enough Summary Insight: Culture isn’t built on hope. It’s built on systems. This article shows how to install a Culture System that actually works. Key Takeaways: Intention isn’t enough —

What’s more important… following the “Four Steps” or experiencing the genuine epiphany? It’s the epiphany, right? Right! I bring this up because I continue to run across product development teams that are so enamored with following a sound lean startup

    “Men more frequently require to be reminded than informed.” ― Samuel Johnson I’ve had the chance to sit in on a few companies’ Slack channels over the past year and here’s what I discovered: The ratio of noise

Choose the Right Customers at the Right Stage Summary Insight: The Lean Startup only works if you’re talking to the right customers at the right stage. Disruption dies when you pitch tomorrow’s product to yesterday’s market. Key Takeaways: Match product

Summary Insight: Sinek says start with why. He’s close. But if you want to build a business that actually wins, start with who you serve—then align the why, how, and what around that. Key Takeaways: A business exists to solve