Organizational Physics is a first-principles approach to scaling organizations with clarity, integrity, and precision. Based on universal laws that govern all complex systems, our methodology helps CEOs and leadership teams create structures that actually work—aligning vision, people, and execution for sustainable growth.
Organizational Physics wasn't born in academy but in the trenches of real-world entrepreneurship. Most notably, Lex Sisney was the co-founder, CEO, and Chairman of the world's largest affiliate marketing company.
The results speak for themselves: within 7 to 9 months after implementing Organizational Physics, most coaching clients show a sustained 65 to 75% improvement in internal operating performance (as measured by them) and simultaneously realize a 2X to 3X increase in sales over the next 1 to 3 years. In fact, a handful of well-positioned clients have grown 10X in that time-frame, achieving multi-billion-dollar valuations.
Lex is the author of Designed to Scale: How to Structure Your Business for Exponential Growth, Organizational Physics: The Science of Growing a Business, How to Think About Hiring: Play Smarter to Win the Talent Game, and Ready for Enlightenment? An Insider’s Guide to the Biggest Trip of Your Life. In addition, thousands of entrepreneurs and managers visit Lex’s Organizational Physics blog each month for insights into scaling a business and building high-performing teams.
In his work as a business scaling coach, Lex has helped to transform several hundreds of companies, in 16 countries, and in industries as diverse as software-as-a-service (SAAS), machine learning, manufacturing, energy, consumer goods, health care, biotech, payments, hospitality, import/export, distribution, field services, mobile, publishing, and more with notable results. In 2024, he was recognized as a top ten business coach by Mirror Magazine.
Through his own challenges founding and leading fast-growing companies, Lex began a quest to find a simple, effective paradigm for other founders and CEOs to achieve market-leading, differentiated, and profitable positions for their companies. After years of work in this field, Lex discovered that organizational success can be distilled to some simple, yet powerful principles clearly explained by the classic laws of physics – laws that were true 10,000 years ago and will be just as true 10,000 years from now. His unique approach combines a powerful theoretical framework with practical methods to guide organizational leaders toward greater success and work/life satisfaction.
Lex Sisney is a business scaling strategist, author, and the creator of the Organizational Physics framework. With decades of experience as a CEO and coach, Lex has helped high-growth companies align their structure with strategy to scale intelligently—and stay sane in the process.
Let’s build your high-performance organization together.
Organizational Physics® empowers CEOs and leadership teams to scale with clarity and confidence. By applying universal principles and proven frameworks, we help organizations improve internal performance, accelerate growth, and build resilient structures for the long term.
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