Articles Archives - Page 12 of 12 - Organizational Physics by Lex Sisney

Bam! Ninja surprise! – How to Win Friends and Influence People in the Social Media Era

Two weeks ago, I switched newsletter providers to MailChimp. MailChimp is known as a low-cost SOHO email provider with cheeky humor and copious references to Ninjas.

Over the past few years, they’ve been getting a lot of buzz and customer goodwill. Curious to give them a try, I signed up, dropped my old provider, and hoped for a smooth transition. Setting up my campaign was straighforward. It’s when I pressed “Send” that the trouble started. The MailChimp interface promptly said: “Sending: Started at Jan 30, 2011 10:57 pm” — and there it hung for over an hour.

I re-queued the campaign and tried again. Same problem. Frustrated, I emailed their customer service. A day later, I received a response. The customer service rep politely informed me that they weren’t sure what was causing the problem and the development team would have to investigate. Two days later, I received another email saying the development team wasn’t sure what the problem was either, that they canceled the email in the queue, and that I should try again. Like Groundhog Day, I tried again and got the same problem.

Now feeling very frustrated, I jumped on Twitter and broadcast to the world, “Anyone else think that MailChimp sucks? I’ve been stuck in queue for 72 hours. Is it growing pains?” About 3 minutes later, I received a reply via Twitter from MailChimp. We traded tweets back and forth and they provided some basic diagnostics — all over again. When the problem couldn’t be solved, they asked me to contact customer service using “online chat perhaps?” Now fuming, but deciding to give […]

By Lex Sisney|2021-05-18T05:45:18-07:00February 14th, 2011|

Give Winning Presentations Everytime

You have a big presentation coming up. Perhaps you’re raising money for your new start-up or you’re competing to win a lucrative new contract. In any case, there’s a lot riding on the presentation. You want to make sure you’re at your best and that your message meets the needs and expectations of your audience.

I’ve given many presentations over the years. I’ve done presentations to raise over $50M in venture capital, to close new sales contracts, and even to teach meditation to kids. I think the hardest part of any presentation is the opening. If you can get that right, then the rest of your talk flows easily. But if you get the opening wrong, you’ll never fully recover. Here’s a simple technique that I’ve found very powerful to start your presentations off on the right foot and to tailor your message to any audience, be they VC sharks or indifferent kids. ☺

To start, you’ll need a partner or a coach. Get together in person or on the phone and brainstorm a list of ten to twenty questions that you think the audience wants answered in your presentation. Put yourself in their shoes. How do they view the world? What problems do they have? What situations and challenges are they currently facing? And, of course, what do they want to get out of your presentation?

[…]

By Lex|2021-05-18T05:45:44-07:00December 27th, 2010|

The Last Question (the answer to entropy)

By Isaac Asimov

This is by far my favorite story of all those I have written.

After all, I undertook to tell several trillion years of human history in the space of a short story and I leave it to you as to how well I succeeded. I also undertook another task, but I won’t tell you what that was lest l spoil the story for you.

It is a curious fact that innumerable readers have asked me if I wrote this story. They seem never to remember the title of the story or (for sure) the author, except for the vague thought it might be me. But, of course, they never forget the story itself especially the ending. The idea seems to drown out everything — and I’m satisfied that it should. Read the Story.

PS. The Physics of Success shows that success is really a function of how entropy impacts a system. I love this story by Asimov because it puts “success” in the grandest and most far reaching terms possible while making it clear that entropy always wins. Choose your definition of success wisely.

By Lex|2019-12-13T13:46:36-08:00December 26th, 2010|

Who’s On Your Team?

A Winning Model for Human Resource Management

“I would not give a fig for the simplicity this side of complexity, but I would give my life for the simplicity on the other side of complexity.”
– Oliver Wendell Holmes

The CEO stood at the podium and declared once again to the staff gathered for the annual all-company meeting: “Our people are our greatest asset.” And the audience sighed inwardly because they knew it was bullshit. A worn-out cliché that becomes more hypocritical with each use. They think, “If people are indeed our greatest asset, then why have training budgets been slashed again? And if I’m truly valued here, why am I working longer than ever but for less pay? And what about Frank in accounting? He’s not an asset – that jerk is a liability!” or some variation. Rarely do companies back up their “our people are #1” rhetoric with demonstrable, consistent actions.

Perhaps there’s no better way to mask a self-evident truth like “value your people because ultimately your value comes from them” than through over-worn clichés and empty rhetoric. It’s a shame because if you’re going to build a thriving organization, you’re not going to do it through strategy, systems, branding, sales, market share and efficient use of capital – you’re going to do it by building and re-building a winning team. Everything in your organization traces itself back to the people involved. It’s the people who define the strategy, design and implement the systems, conduct the branding, engage in sales, capture market share, and deploy capital. People are indeed your most important asset.

[…]

By Lex|2021-05-18T05:46:19-07:00December 26th, 2010|

In order to broaden your appeal, narrow your focus

“Sacrifice” by John More in Seth Godin’s “What Matters Now”

A winning business understands that to gain a customer
it must ﬁrst be willing to lose a customer.

Unfortunately, we’ve been conditioned to do whatever
it takes to not lose a customer. To always say YES to
customers. To always kowtow to the whims of
customers. That’s unfortunate because winning
companies are willing to sacriﬁce losing customers to
win customers.

American Apparel wins customers by losing customers.
Its provocative advertising and strong stance on political
issues oﬀends some consumers. American Apparel
sacriﬁces appealing to everybody to only appeal to select
somebodies who appreciate the brand’s unique
personality.

Costco wins customers by losing customers. Its
membership model shuns consumers not willing to pay
the yearly membership fee. Its broad but shallow
merchandise mix turns oﬀ consumers wanting more
choices. Costco makes deliberate sacriﬁces because its
customers will also make deliberate sacriﬁces in
exchange for lower prices.

Winning businesses have a common trait, an obvious
and divisive point of view. Losing businesses also have a
common trait, a boring personality alienating no one
and thus, sparking passion from no one.

Is your business designed to be a winning business? Is
your business willing to sacriﬁce losing customers to
win customers?

By Lex|2020-10-01T05:52:50-07:00December 26th, 2010|