- Q1. Core Customer: Who is our primary customer and how do we delight them?
- Q2. Core Purpose: Why, in the largest sense, is what we do important?
- Q3. Core Values: What are our desired consistent and accepted behaviors?
- Q4. Core Vision: What is our long-range vision?
- Q5. Core Activities: What is our core value proposition now? What will we start doing in the future?
- Q6. Non-Core Activities: What is NOT our core value proposition now? What will we not get into, or stop doing?
- Q7. Key Question: What is the key question that, if answered, will allow us to transform the industry?
- Q8. Brand Promise: What must our customers always experience in their relationship with us?
- Q9. Brand Tag Line: Describe what we do in 3 seconds or less.
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The Company Core survey module makes it easy to capture the essence of 9 fundamental questions and use the answers to engage in world-class strategic communications and alignment with your entire company. The Company Core consists of 9 core questions, listed in order of priority:
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The Organizational Physics Entropy Survey is an innovative team-alignment tool that will help your business to achieve and sustain operational excellence. Use it to:
- Gather and align diverse perspectives
- Solve problems at the root cause
- Improve organizational velocity and scalability
- Measure improvements over time
- Create a successful, resilient and agile organization
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Purchase PSIU Assessments to send to employees, qualified prospective new hires, or coaching and consulting clients to better understand their:
- Current and desired style
- Strengths and aspirations
- Stressors and potential blind spots
- Job focus, orientation, viewpoint, and approach
- Role fit
- Communication style and needs
- Create an unlimited number of New Hire Role Scorecards
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With the Targets & KPIs survey module, your business will be able to align on the right targets, and to focus on improving the most important inputs (KPIs) to achieve those targets. Use it to:
- Gather and align diverse perspectives
- Identify the company's most important 1 to 3-year targets
- Identify the company's most important key performance indicators that drive operational excellence
- Measure improvements over time
- Create a successful, resilient and agile organization
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The Top-Level OKRs Survey is an innovative tool designed to help your business align on the right strategy and communicate it clearly. Use it to:
- Gather and align diverse perspectives
- Identify the type and level of strategic execution risk
- Improve organizational alignment
- Track its lifecycle stage progress over time
- Craft the right set of strategic imperatives and annual goals
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There are three buying options for this timeless book:
About the Book
Revised in 2022, there are hidden laws at work in every aspect of your business. Understand them, and you can create extraordinary growth. Ignore them, and you run the risk of becoming another statistic. It’s become almost cliché: 8 out of every 10 new ventures fail. Of the ones that succeed, how many truly thrive—for the long run? And of those that thrive, how many continually overcome their growth hurdles … and ultimately scale, with meaning, purpose, and profitability? The answer, sadly, is not many. Author Lex Sisney is on a mission to change that picture. After more than a decade spent leading and coaching high-growth technology companies, Lex discovered that the companies that thrive do so in accordance with 6 Laws — universal principles that govern the success or failure of every individual, team, and organization. Lex has put those laws into an elegant, easy-to-understand framework called Organizational Physics. In this groundbreaking book, now you can discover how to apply this powerful system of growth to your own life and business.Key Take Aways
When you read Organizational Physics: The Science of Growing a Business, you’ll learn how to:- Understand your business, team, strategy, and execution in a whole new way
- Make better, and faster, decisions
- Create a purposeful, fulfilling, high-growth business
- Turn the inevitable breakdowns into powerful breakthroughs for rapid growth
- Build and manage aligned, passionate, high-performing teams
- Consistently choose the right strategies for growth—even in the midst of seemingly impossible complexity
What Other CEOs Are Saying
"One of the best business books I have ever read, hands down."Steven Blank’s Four Steps to the Epiphany meets Drucker’s Management meets Tony Hsieh’s Happiness. Sisney brings it all together into a practical framework being put into practice today by hundreds of entrepreneurs and executives worldwide. If you’re starting a business, Organizational Physics breaks down fundamental principles in market validation that cut time to revenue and ensures you are reaching the right market with the right products at the right time. If you’re trying to take your business to the next level, Organizational Physics will help you avoid the common mistakes businesses make in scaling and give you a toolset for growth. If you’re trying to reorganize your company and make sure you have the best people in the optimal positions with the proper management structures, Organizational Physics will help you create order out of chaos. If you’re trying to find that spark that made you first excited about your business or company, Organizational Physics will help you get it back and figure out how to sustain that exuberance and satisfaction necessary to inspire, lead, and be truly happy. Most importantly, this is not an academic book. It is written from the perspective of a true innovator with a proven track record who has helped hundreds of companies and executives create successful businesses and achieve happiness and fulfillment along the way. You can read a lot of other books to gain guidance in niche areas of business, but few bring the principles together into a simple, powerful framework that can be put to use everyday in life and business. Do yourself a favor and read this book. Don’t tell your competition about it, though!” - Justin Bellante, CEO, BioIQ
"Incredibly useful"“As a founder of a tech information security company, I found this book to be incredibly useful. All the examples and anecdotes described in this book represent so many of the lessons I learned the hard way (and wish I learned the easy way) that I recommend this for any startup team. If you are like me, a founder who built and grew an organization using a tech foundation background, you’ll find the characteristics of the personality types described in a way such that you’ll really grok it. We have since leveraged the Organizational Physics new hire assessments to add an additional element to our hiring process. The book’s metaphor for various organizational and psychological components of your organization leverages the laws of physics which tech entrepreneurs should really be able to relate to; any entrepreneur should be able to see how entropy impacts their organization. Personally, I found Lex’s description of working in your ‘genius zone’ to be a really helpful way to view and orient my role in a way that maximizes my satisfaction and effectiveness. Definitely required reading.” - John Abraham, co-founder and CTO, Redspin
"A Complete System for Business Growth"“In Organizational Physics, Lex Sisney has quietly produced a work of genius that should, in this reviewer’s opinion, become the next major, and definitive, tome on business growth. It’s comprehensive, exhaustive, and elegant. Lex spares no detail, offering the reader a totalizing framework for managing – and adeptly advancing through – every stage of an organization’s lifespan, with the ultimate goal of perpetual growth and renewal. This is not merely a synthesis of great management and business growth theories; it is an original, and practical, blueprint for entrepreneurs, managers, and executives looking to scale their companies and lead fulfilling personal lives, all born out of the author’s own hard-won business victories. The book’s fundamental distinction of energy, or integration, versus entropy is worth the cost of entry alone. It’ll change both how you look at your long-range vision and how you approach short-term, day-to-day task management. But that’s just the foundation for what becomes a staggering number of insights – the Four Styles of Management; the Seven Stages of the Execution Lifecycle; the Three Strategic Follies; the Pre-Startup Checklist; and countless other ‘gems’ and epiphanies – all interwoven into an actionable, dynamic system uniquely suited for a world characterized by endless change, chaos, and disruption. In short, if you’re starting, managing, or scaling an organization and don’t read Organizational Physics, you’ll be missing out on one of the most important developments in modern business theory and practice. If you do, you may just find the clearest path to the glory, victory, and riches – in all the senses of that word – inherent in the promise of the entrepreneurial dream.” - Sam Rosen, CEO, ThoughtLead
"An all out deconstruction at an atomic level"“There are plenty of books that articulate the tactics of growing or stabilizing a business. Most try to sell you a specific technique. While tactics and strategies are clearly discussed, you’ll find that Organizational Physics digs much deeper into the core of what makes a business tick. This is an all out deconstruction at an atomic level of what drives the success and failure of companies. What starts as a metaphor for business, chapter by chapter, slowly becomes an enlightened journey describing the flow of energy in relation to your business. Through this deeper understanding you begin to recognize the patterns and relationships that lend themselves to profit or loss. Everything we perceive is predicated on the fundamental laws of the Universe. As Organizational Physics unfolds, you realize your business responds to these same forces and principals. Turn your attention to the underlying principles. Things that are universally true and that transcend any particular company or situation will always be true. If you want to succeed in business, or in life, quit trying to replace principles with techniques. Instead, read this book, apply the principles and thrive.” - Matt Cooper, CEO, Addroid
"You don’t need to be part of a fast-scaling organization to learn from this book"“Organizational Physics is both enjoyable and inspirational. And unlike most modern business books filled with trendy lessons, this book provides a durable framework that can adapt to all types of situations. While this book is perfect for CEOs and other high-level execs, you don’t need to be part of a fast-scaling organization to learn from this book. You can apply its lessons about the destructive power of entropy to all types of lessons in your daily life, not just your career. I highly recommend this book.” - Darren Litt, CEO, GoLive! Mobile
"An amazing framework for assessing everything"“Lex Sisney has nailed it with Organizational Physics. The concepts provide an amazing framework for making decisions, assessing your environment, and taking action. The whole idea of how to get energy and neutralize or eliminate entropy in your life is totally liberating. The stuff that brings you down: eliminate it. The book has also helped me find my Genius Zone – that place where I operate as well as anyone else in the world, where I feel light, confident, and capable. Staying in your Genius Zone is your goal. Get there. Maybe the most valuable insights for me are how I not only assess myself with Lex’s PSIU framework but how I have become more aware of other’s styles. By understanding the people around me I am better able to make progress with many different types of personalities. I’m also able to be smart about how I build a team, acknowledging that complementary styles are a winning combination. If you are an entrepreneur or aspire to be one, give Organizational Physics a read. You'll be glad you did.” -Russell Benaroya, CEO, EveryMove
"Answer life's most perplexing issues"“We’re all getting advice, even if we don’t know it. The advice comes in many forms. From gurus, experts, society, the media, our parents – everywhere. Usually, this advice is counterproductive and makes a tough situation even tougher to figure out. What I like best about Organizational Physics is that it provides the framework to answer life’s most perplexing issues, not by going outside yourself, but by relying on your own inner guidance. The other thing I appreciate about this book is that it really calls out the interdependence between our lives as individuals and how we operate within a larger system. This gave me a heightened awareness as to what matters most. If the tools outlined in Organizational Physics aren’t working for you, chances are you aren’t being honest with yourself. Or perhaps you are ignoring the indicators the system is providing. If you’re operating in unchartered territory, read this book and apply its principles and you’ll know what to do next.” - Seth Zaharako
"Wow! A game changer!"I've read a lot of business books, so I wasn't sure if this was just going to be another exercise in exploring a theory that, although intriguing, may have little practical application in my world (which is investing in and managing businesses), or if it was actually going to be a new approach to thinking about organizational management/growth. Happy to say the ladder wound be an under statement! What I found was not only a cohesive and palatable framework supported by sound and timeless principals, but a comprehensive practical guide for navigating the reality of implementing this methodology on the front lines. All served up in a way that made me feel I'd just uncovered something that is already second nature to me. Beginning with the principals of physics as a foundation, Lex continues to build out a model for understanding every aspect of the organization and it's life cycle. It's clear that Lex is sharing a vast reservoir of experience and knowledge and he uses it to tackle even the most perplexing issues... from organizational alignment, to building your team, to strategic planning, no stone is left unturned. Seriously, this is one of the most useful biz books I have ever read and is now my go to reference book. If you're a business leader, investor, manager, etc... and this book does not resonate with you, you are in the wrong line of work! - Ian Silverberg, CEO, Foundation Training
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Welcome, there are three options for purchasing this book: How to Structure Your Business for Exponential Growth Have you ever wondered why some businesses scale while others fail? For every company that triples in size, thousands lose their momentum and get stuck. Every business leader aspires to achieve and sustain growth, but most come up short. Usually this happens because the early start-up structure is not designed to support their next-stage business strategy. It is not designed to scale. For a company to execute its strategy and scale up, its leadership must know why, how, and when to change the organizational structure. They must also know how to design the structure so that the right people can play key roles where they can thrive. Designed to Scale explains the principles of scalable organizational structure: What are the structural traps that kill business growth? How do you successfully and quickly change your company’s trajectory? How do you design an agile and responsive organization that lasts? In this insightful and eye-opening book, author and business scaling expert Lex Sisney dispels the most common myths about organizational structure and shows you what really works—giving you a clear, actionable blueprint to grow your company exponentially and sustainably including how to:
- Design your business for the next stage of growth.
- Create vivid role clarity and accountability across your organization
- Make smarter senior-level hires that stick around and thrive.
- Improve cross-functional coordination and teamwork.
- Drive better metrics-based decision-making.
- Free yourself to work significantly more on the business than in it.
- Launch and grow new business units while sustaining the core.
- Drive strategic execution at scale.
What Other CEOs Are Saying
“One of the best business books I have ever read.” - Gareth Dickens, CEO, ConvenientMD “Simple, logical, profound.” - Stan Smith, President, Silver Hills “Management genius.” - Michael Cassau, Founder & CEO, Grover “Master when and how to change structures.” - Ozzie Goldschmied, former CTO, Ceridian “Accomplish in 5 days what used to take 3 months.” - Kristian Gjerding, CEO, CellPoint Digital “The rarest bird of all—a useful management book.” - Daniel Needham, President & Chief Investment Officer, Morningstar Investment Management
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How to Think About Hiring: Play Smarter to Win the Talent Game is available now in Kindle or paperback on Amazon. This is a book about breakthrough thinking in hiring and talent management. It’s designed specifically for CEOs, department heads, hiring managers, and anyone else seeking an edge in how they think about hiring. It will equip you with a powerful framework for understanding who to hire, who not to hire, and how to build a high-performing team. The framework that you'll learn in this little e-book is simple, powerful, and timeless. No matter how complex or chaotic the world of talent management might seem on the surface, there are some basic principles at work underneath it. When you understand the principles, you can execute a winning process.
Key Takeaways
Buy How to Think About Hiring and learn how to:- Avoid the most common hiring mistakes
- Find and recruit better talent faster
- Ask the interview questions that really matter
- Use a hiring "draft board" to choose the best hires
- Make hiring a strategic business advantage
What Other Leaders Are Saying
"What you will find in the pages of How to Think About Hiring speaks to what made the New England Patriots such a winning organization. Indeed, Lex has captured the essence of what we were doing better than anyone else I’ve read – and believe me, many have tried. But let me be clear, this book isn’t about the Patriots or the NFL. It is about defining the very foundation for how any elite organization should think about hiring and then integrate leading-edge management theory and real-world experience, making those principles easy to apply and scale. It’s really a book for any leader in any organization who wants to leverage their approach to talent acquisition and management to create a competitive advantage and sustained winning environment. I hope and trust you will enjoy this book as much as I have, and I encourage you to put its principles into practice. If you do, you and your team will be sure to reap the benefits." - Jack Mula, Former General Counsel/Player Personnel, New England Patriots
"Organizational Physics set the bar very high for this book. Fortunately for the reader, "How to Think About Hiring" delivers what has come to be expected, and more. In the same way that Organizational Physics established an applicable framework for organizing people and product in the business lifecycle, "How to Think About Hiring" has established an accessible and repeatable framework to seamlessly navigate the complicated process of hiring. This framework leads to capturing top talent, and eliminating as much entropy as possible for both the interviewer and interviewee throughout the process. Overall, this title builds on Organizational Physics in an elegant and extremely useful way. I would highly recommend it to anyone interested in revamping their hiring process, and updating the way that their team thinks about hiring. Thank you for the great resource Lex!" - Jeff Hunter, Senior Operations Manager, BioIQ
"Read it! Try it! Live it! In a world littered with books on the subject, this book actually does its job. Lex Sisney’s systematic approach to team building has been utterly transformative for Wiredrive. We’ve been able to rebuild our team rapidly, based on specific functional needs and management fit, all while maintaining high cultural values. In the process we’ve virtually eliminated bad hiring – it just doesn’t happen anymore. Lex’s approach has also helped us recognize where we had great people in the wrong positions and were able to quickly realign them to be more successful and most especially happy." - Taylor Tyng, CEO Wiredrive
"How would your business hiring practices change if you had access to the team building systems that help differentiate sports dynasties from average teams? In 'How To Think About Hiring,' Lex shares a framework for hiring and building winning teams that has been used by the most successful NFL franchises, and can easily be applied to your business. From 'drafting' and building a foundation to talent management and coaching, the tools shared in this book have helped me take the guesswork out of the hiring process. I highly recommend this book for anyone looking to build a rock solid team, or just wants an entertaining, inside look at how the greatest sports teams are built." -Donny Killian IV, Strategic Initiatives BoomBang
Buy the Book
Just $7.99 on Amazon Kindle, or get a free PDF copy when you test drive the PSIU Talent Management Suite.