How to Structure a House of Brands
Positioning a Brand Is One Thing. Structuring to Execute Across Many Is Another. Summary Insight: Positioning wins the mind. Structure wins the market. If you’re building a house of brands, execution depends on how you allocate power, not just how you tell the story. Key Takeaways: Positioning alone won’t scale a portfolio—structure must evolve with strategy. Decentralize early-stage brands; centralize