If we don’t exercise our strengths, we lose them.
And when we lose them, everything else starts to decline.
I’ve coached leaders for a long time on the necessity to
play to your strengths and passions.
One pattern I see over and over is this:
The longer you operate outside your zone of genius,
the higher the energy cost.
First, your confidence dips.
Then, your mood and creativity follow.
Finally, your results reflect it — even though you’re working twice as hard.
It’s a compounding loop of depletion.
The more time you spend in the wrong work,
the greater your loss of energy, confidence, and motivation.
But there’s another law at play —
one that I hadn’t even considered until now:
If you stop using your strengths, you actually lose them.
Just like a muscle atrophies without exercise, unused genius goes dull.
And once it’s dulled, you start to doubt whether you ever had it at all.
So here’s the challenge:
Look at your life and work right now.
What are you exceptional at?
What adds to your energy instead of draining it?
What do people come to you for, even when you’re not offering it?
That’s your leverage point.
Design your system around it.
Sacrifice everything else.
The irony?
When you fully commit to your strengths,
others show up who are a genius in areas where you’re not.
That’s when entropy flips into expansion.
Let’s go!
If you’re ready to clarify your own genius zone, use this exercise:https://organizationalphysics.com/discover-your-genius-zone/
– Lex, your CEO coach
📌 P.S. Everything compounds over time. Find the highest leverage points for you and spend time exercising them!
