If you doubled revenue tomorrow—what would break?
It’s a question I ask every CEO I coach.
Because here’s the truth:
A system can only grow as quickly as its bottleneck.
By imagining your company at double or triple its current size, you’ll see early indicators of failure points before they happen:
→ Where decision velocity grinds down
→ Where structure no longer fits strategy
→ Where drag and entropy quietly creep in
The strongest CEOs I know?
They’re always one or two steps ahead of their own organization.
They don’t wait for the bottleneck to surface.
They begin to eliminate it—long before it stalls growth.
So ask yourself:
If your revenues doubled in the next six months, what part of your system would snap first?
If you can answer that honestly, you’ve already taken the first step to scaling cleanly.
If your org is stuck in complexity, here’s how I help CEOs simplify and scale: https://organizationalphysics.com/ceo-coaching
– Lex, your CEO coach
📌 P.S. Always think in systems. That means spotting the connection points across your customer, product, and employee journey — because that’s where bottlenecks usually hide.
