The things that stroked my ego stopped feeding my soul.
That’s when I knew I had to rewrite my code.
From an early age, I designed my life to be an entrepreneur and CEO.
I hit that target. More than once.
But in my late thirties, something shifted.
The very role I had been building toward for decades was draining me.
Not because I couldn’t do it — but because it no longer aligned with how I was wired.
One of the principles in Organizational Physics is simple:
Maximize energy-gaining activities by minimizing energy-draining ones.
So I turned that lens on my own life.
And I saw the truth: running a company as CEO was now an energy drain.
Coaching leaders — that lit me up.
I also recognized a shift in my PSIU style.
From PsIu — the driver-innovator CEO profile —
to psIU — the patient, unifying guide.
For five years I wrestled with that truth.
My ego still liked the CEO title and comp.
My soul wanted something else.
Eventually, I made the commitment:
I’d stop trying to be both CEO and coach.
I’d go all-in on what gave me energy and fit my evolved style.
It was one of the hardest transitions of my life.
And absolutely worth it.
Sometimes growth means letting go of the version of yourself you once fought to become.
Not because you failed — but because you evolved.
Curious what your leadership style really is? Take the free PSIU Assessment here: https://organizationalphysics.com/worlds-fastest-personality-test/
To your success,
– Lex
📌 P.S. I’ve learned the hardest battles are often with yourself — and the greatest wins come when you stop fighting who you’ve become.
