Strategic alignment is the act of identifying and aligning a company’s unique and valuable capabilities with growing market opportunities. With the help of this guide and its associated SWOT analysis tools, your company can accomplish the equivalent of two to three months’ worth of strategic planning and alignment in just two days.
For superior strategic alignment, this process should be conducted during an offsite strategic planning session, which lasts up to two days. Before this workshop, a new form of SWOT analysis is performed via team surveys, and participants become familiar with a framework and language for discussing strategy.
During the workshop, the results of the team surveys are used to generate shared insights and alignment on: (1) areas of improvement in the company; (2) the company’s lifecycle stage; (3) the company’s strategic execution risks; and (4) the go-forward strategic priorities.
At the end of this strategic alignment process, you will have generated a clear, concrete, and actionable roadmap for strategic execution that can be communicated to the entire company.
Organizational Physics has solved these shortcommings of a traditional SWOT analysis with a new, two-step SWOT analysis. The Entropy Survey is the first step which provides a root cause analysis of a company’s internal strengths and weaknesses. A company’s external opportunities and threats are then determined using the Top-level OKRs Strategy Survey.
By combining these two tools, you can produce an extremely useful SWOT analysis in a fraction of the time and with far greater insights than a traditional SWOT analysis. Some additional advantages of this new form of SWOT analysis include:
Watch these two videos below to learn more about this new approach to SWOT analysis. Then keep reading to see how the strategic alignment workshop brings everything together.
Using the Entropy Survey, the team identifies the company’s current strengths and weaknesses, along with a root cause analysis to resolve its biggest operational inefficiencies. Compared to traditional SWOT analyses, the automated report generation saves a great deal of time and provides a great deal more insight.
Using the Top-Level OKRs Strategy survey, the team next identifies its stage-dependent strategy, including the top-level Strategic Imperatives and annual goals. Automated reporting detects potential strategic execution risks, helping the team to avoid strategic mistakes.
Below is a step-by-step strategic alignment workshop facilitator guide to help you achieve similar results using these tools…
The Strategic Alignment Workshop Facilitator Guide
The CEO should not also be the Facilitator. The Facilitator and the CEO are two distinct roles that should be played by two people. Note that the Facilitator may or may not be a part of the Leadership Team. The CEO should read this guide to become familiar with the overall process. The Facilitator should read this guide and then actually use it as a roadmap and checklist to run a successful Strategic Alignment Workshop for the CEO and Leadership Team.
Pre-Workshop Checklist
To prepare a given tool, log into your Organizational Physics Members Area. At the top, click on the appropriate tab (for example, “Entropy Survey”), and then click on “Add New Survey.” Follow the steps from there.
To close a given survey and read the report, log into your Organizational Physics Members Area, click on the appropriate tool tab (for example, “Entropy Survey”), change the survey status to “Closed,” then click “View” to view, and download the report.
During the Workshop
At a minimum, I recommend that you run 75-minute sessions with 15-minute breaks and a 45-minute lunch.
A detailed workshop schedule and room set up requirements can be accessed in the Workshop Schedule and Room Setup Requirements document.
Post-Workshop Checklist
Congratulations! Your job as Facilitator is done. It is now up to the CEO and the Leadership Team to communicate the results of this process with the rest of the company and drive the strategy forward.
Numerous CEOs have already benefited from Organizational Physic’s approach to strategic alignment. Here’s what some of them have to say:
“A year on after the Organizational Physics Strategic [planning process], we have managed to achieve our ambitious goals and employee engagement within the business is equally high. Between finding the book, connecting with the author and now having a coach engaged on the growth stages of the company, our time with Lex comfortably goes down as the best investment we have made during our transition into scale at Yoco.”
– Katlego Maphai, Co-founder & CEO, Yoco
“In my opinion, the effectiveness of a framework is dependent on its ability to endure long after the facilitator is gone. The principles Lex has developed not only endure; they’ve become self-reinforcing. And the tools and mental models that I’ve picked up working with Lex will be permanent fixtures in my toolbox. Form follows function is a “sticky” idea that Lex brings to life like no other. And it helps that he’s a great guy who’s fun to work with!”
– Daniel Needham, President and Chief Investment Officer, Morningstar Investment Management
“Lex offers great strategic guidance and an outside perspective that helped move my organization to the next level. Lex led an executive team offsite for my company and also worked with me in advance to help guide me in refining my vision and goals for the company. During the offsite, the team was given the opportunity to assess our current competitive, operational, innovative and financial situation. It was a safe place for them to voice their opinions and an unusual chance for me to hear candid input. From there, the team worked together, with the help of Lex’s well thought out process, to decide what our priorities would be moving forward. We also created a new structure, metrics, and an improved decision making process. The result was a plan that was clear and the team was committed to making it happen. We did it again a year later to hone our skills and further build our team. The model works! The company has since grown more than 30% and our culture has never been stronger.”
– Jean Thompson, CEO, Seattle Chocolates
“The Organizational Physics [strategic planning toolkit]… helped me to understand how to match our product with the right customers and the right internal resources. This enabled me to build consensus at a challenging time, while winning some key deals through a product repositioning… I will always keep Lex’s tools in my toolkit.”
– Ed Stevens, CEO, Shopatron
“The Entropy Survey is a revolutionary change. Not simply an incremental move but a massive transformative change over the traditional SWOT Analysis. Automated reporting provides a comprehensive, professional record of each individual and team response by area. This is accompanied by easy to read and compelling graphics. The number of hours saved (due to automation), the professional presentation, and the ability to facilitate a compelling and impactful workshop toward proper priorities is fantastic. I recommend it to every facilitator and coach seeking to assist their client(s) through clear, concise and impactful planning. The Entropy Survey is like the smartphone. How did we ever get along without it?”
– Paul Cronin, Managing Director, Cornerstone3 Inc.
“Know what your strategic imperatives are and stay focused on them like a drumbeat under everything. [Using the Strategy Map]… have an offsite strategy meeting once per year to review the imperatives and keep them fresh.”
– Tami Simon, Founder & CEO, Sounds True
If you haven’t already, you can register below for the Designed to Scale Membership program and access all of the strategic alignment tools detailed in this guide for free for 30 days. With their first-principles approach and proven track record of scaling up hundreds of companies, these tools can quickly transform your strategic planning and alignment process. Register below to take them for a test drive (new members only).
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