Most frameworks start at psychology. I start at physics.
Here’s why that changes everything.

If you’ve taken a personality test like Myers-Briggs or DiSC, PSIU might feel similar. But the real question is:

How close to bedrock do you want to be?

At bedrock is physics. The fundamental constraint of every living system—including your business—is simple: get new energy from the environment and keep entropy in check. If no new energy flows in, or if you burn more than you gain, the system dies.

You feel this in your body. Your family. Your career. Each must adapt, respond, and stay integrated. Organizations and even nations work the same way.

That’s why I don’t stop at psychology. I go deeper—down to the universal laws that govern it all: energy, entropy, structure, system state.

Because when you root your framework in physics, you stop treating symptoms and start rewriting source code.

And here’s the leap most teams never make:

You stop applying this thinking just to people…

and start using it to decode everything:

  • Why a strategy isn’t landing

  • Why a product keeps stalling

  • Why culture feels off

  • Why scaling feels “hard” instead of “fast”

It’s the same pattern, up and down the system.

Energy first. Entropy second. Psychology comes later.

Through this lens, you stop reacting to surface behaviors and start diagnosing the real culprits: energy leaks, mounting drag, rising entropy.

That’s where the real leverage lives.

The closer your framework gets to bedrock, the sharper your decisions become. You’ll start seeing what others miss—and designing systems that actually work.

If you like this way of thinking too, I’m hosting a free, live Lightning Class at Maven “High-Leverage Management” on Thursday, October 9th.

Register here to start seeing your business in a new way.

👉 https://maven.com/p/22aaef/high-leverage-management

— Lex, your CEO coach

📌 📌 P.S. The deeper I go into systems, the more obvious the leverage points become.