I want you to imagine a near future.

A new competitor has entered your market.

They’re well-funded. They have a lean, talented team. Their tech is advanced — and they’re moving fast.

You watch as they deliver six months of output in a matter of weeks.
Their brand is gaining buzz. Their positioning is sharp.

Then, as an industry veteran, you’re invited to step inside.

Here’s what you see.

The company is led by two bright, unconventional founders.
They’re young. They think differently.
They’ve built a 17-person organization on track for $100M in sales this year.

At the center of their design?
A custom-built AI.

Not an off-the-shelf tool.
A proprietary, centralized intelligence with its own knowledge graph and tailored models.

The team calls it Frank.

Every functional leader — marketing, sales, engineering — interacts with Frank in real time:

“Frank, what’s the status of this week’s sprint?”
“Frank, how are we tracking against this month’s goals?”
“Frank, build me a campaign for this segment with these constraints.”
“Frank, what’s my priority now?”

Frank isn’t just a search box.
It has persistent context across every piece of company data.

Every meeting is transcribed into Frank.
Every Slack thread. Every email. Every chat.

The CEO keeps Frank fed with the organization’s goals.
She drives an “AI-first” mindset: “Did you ask Frank? Always ask Frank first.”

Every week, Frank facilitates a strategic execution meeting — humans plus AI — designed to align the team, surface friction, and clarify next steps.

When you ask the CEO for the “secret sauce,” she doesn’t hesitate:

“It’s three things.

  1. We have tremendous clarity of focus. We know exactly who we are and who we’re becoming. This helps us to attract top-tier talent that shares our mission.
  2. We’ve built a proprietary knowledge graph. It’s our system of record, linking every customer conversation, product spec, project update, and business metric into one queryable map that Frank, our AI, navigates instantly.
  3. We maintain persistent real-time context across our entire company. Our structure lets Frank track our mission, goals, team, and friction points in real time — making it far more powerful than any frontier AI model without that context.

In many ways, we all take direction from Frank. This level of speed and cohesion wouldn’t be possible without a centralized, custom AI.”

You leave impressed — and uneasy.

Because you’ve just seen the future.

The incumbents, with their inertia and overhead, aren’t ready for what’s coming:
Start-ups that combine a clear mission, top talent, and a centralized AI brain will be 10X as productive than their laggard competitors.

It’s exhilarating and a bit terrifying.
And will be disruptive.

You look again at your own company, but now with clear eyes.
You’re either with the mammals or the dinosaurs.
This visit was a clarion call: lead your company to adapt now — or be left behind.

📌 P.S. If you’re a funded entrepreneur who gets it and is committed to building the kind of next-gen business I’ve described, drop me a line — I’ll share insider tips on the structure and tools to build it fast.