Modern MBA is a great YouTube channel if you like business stories as much as I do. It examines behind-the-scenes strategic decisions and missteps that led a high-profile company to its current state. Usually, the episodes are entertaining and easy to watch. This episode, “Fried Chicken Wars: The Curse of Popeyes,” was sponsored by Organizational Physics @3:17. Enjoy!

And here’s the link to the Strategic Alignment Guide mentioned in the video.