Style Assessments


What if there was a simple method to accurately identify the style of person you need for any given role in your company and then easily compare it to the actual staff members, team makeup, or prospective new hires you’ve got in place now?

If you manage people or projects, I don’t need to tell you that your job is challenging. You have finite time and energy each day to try to get the best from your direct reports and teams. You also need to make smart hiring decisions. So how do you do it?

If you’re an experienced manager, then you already try to align people into roles that play to their strengths and passions. But if you’re honest, you’ll also admit that accomplishing this feat in an ever-changing work environment is easier said than done.

If I told you there was a simple, accurate, and cost-effective tool to better understand your staff and hire great talent, would you want to learn how?  If your answer is “Yes!” – like most of the CEOs I work with – then here’s something you’ll want to know about…

What I’m sharing with you is one of the most powerful breakthrough tools I’ve learned in my career as an entrepreneur and organizational coach. It’s the foundation for much of the work I do with my clients and I’ve seen it deliver amazing turnarounds over and over.

This breakthrough tool is called the PSIU Talent Management Suite – a trio of online style assessments and actionable reports that are faster, simpler, and more applicable to real-world business settings than traditional psychological tests.

The PSIU Talent Management suite gives you easy access to everything you need to assess the styles of your current staff and teams – and then match them to the right roles where they can thrive.

You will boost productivity and job satisfaction, as well as address any gaps through specific and actionable steps. You will also master the process of making consistently great hires, easily identifying your candidates’ strengths, weaknesses, working style, blind spots, and more – so you can choose only the right talent for your organization.

What’s Wrong with Traditional Type Indicators?

Traditional style or type indicators, most of which were created mid-last-century, attempt to explain the psychological underpinnings of why a person behaves the way they do. While this may be a fascinating area of study and self-reflection, from a management perspective, who cares?

Think about it. Does it really help you to know if your VP of Sales is an INTJ or an ISFP Myers-Briggs Type? Can you even remember what those damn letters mean? From a management perspective, what you really want to know is whether your VP of Sales has a style match for what you need in the role now (this changes based on the lifecycle stage of your business and existing team dynamics) and if he or she is happy and productive in that role. If not, you want to know what to actually do about it.

Or, if you’re in the market to hire a new CFO and you get a Big Five personality profile that tells you how extroverted-agreeable-conscientiousness-neurotic-or-open a candidate is, can you use that information to tell if a candidate is a strong fit for the CFO job and accurately compare him or her to the ideal type and to other candidates? Not really? I thought so. Especially since most of us would prefer working with agreeable and conscientious people, as opposed to neurotic ones. So how does that actually help you decide if someone is a good fit for a specific job in your company?

Perhaps you’re leading a team on a mission-critical project. If you gave each team member a Strengths Finder assessment, you could easily pick out one or two members who would rate as “strong” in leading a team. OK. Now how would you use that information to create a high-performing team of complementary styles in a way that’s easy and scalable?

Notice too that having a list of individual strengths does NOT allow you to also predict what to expect from the team in advance — to anticipate your team’s work effort, quality, shortcomings, and chemistry. If you can’t easily get a complete picture of the total team makeup and predict its performance in advance – as well as what adjustments to make when things get off track – then you’re managing at a serious disadvantage.

So while the academic and testing community may debate the efficacy and applications of the MBTI (Myers-Briggs Type Indicator), DISC (DISC Assessment), MMPI2 (Minnesota Multiphasic Personality Inventory-2), PI (Predictive Index), Enneagram, Strengths Finder, or the MVPI (Motives, Values & Preferences Inventory) — “Hey Alex, can I buy an acronym?” — from a business management and leadership perspective you need a different approach.

What kind of approach? Well, it needs to be fast. It needs to be accurate. It needs to be easy to communicate, remember, and apply for everyone in your organization. It needs to be universally applicable and work across geographic boundaries so that your staff in Shanghai and in New York are all on the same page. It should encourage a diversity of styles rather than promote one style as the best. It must be predictive. Finally and most importantly, it needs to focus your attention on any gap between what is and what is desired – and show you what to do about it.

A More Effective Approach to Talent Management

There is a better way for business managers to assess individual and team styles and to make smarter hires – and to use that information to create breakthrough levels of performance. Like I said, it doesn’t come from the halls of academic psychology theory but from an entirely different field: systems theory.

Systems theory is the study of how things work as wholes. Unlike a traditional approach that dissects things into ever-smaller pieces to be studied, a systems thinker determines how things work by observing the whole system in action, including its parts and interconnections with the environment.

From a systems perspective, rather than trying to get inside an individual’s mind to figure out their psychological motivation and the workings of their internal landscape, we simply identify or assess how an individual or a team behaves. And with that, we will have a lot of useful information that we can understand within this powerful framework.

The framework I’m using is an Adaptive Systems Model. I describe this framework in depth in my book Organizational Physics: The Science of Growing a Business. There I show that there are four basic dimensions that underlie the behavior of complex adaptive systems (you, your relationships, your organization, etc.).

These four dimensions are based on a simple and profound observation: At the most basic level, every individual or organization must shape and respond to the environment and do so while managing its whole self, including its parts. Remember those concepts: shape, respond, whole, and parts.

Why is this so? Because if an individual or organization fails to maintain integration with its environment, it will fail — just as if would die if you were stranded on a desert island with no food or water, or a business would go bankrupt if customers stopped buying its products and services.

You can begin to visualize this adaptive systems model like this (and hang in there – it’s easy to miss its significance at first):

The Adaptive Systems Model of individual and organizational behavior.

The Adaptive Systems Model of individual and organizational behavior.

Am I really saying that 2 lines and 4 words provide the basis for an entirely new approach to assessing behavior? One that is on par with or better than the classic approaches to style typing, and superior for fast-paced business environments? Yes!

Once you know what to look for, it’s easy to spot certain types of behavior using this model and infer the implications. Just think about your own life and work for a moment. For instance, how did you spend the past week?

  • Did you spend most of your time and energy focusing on what to do now and driving hard to accomplish your daily and weekly goals? In this case, you were shaping change by managing the parts or tasks within the system – i.e., the upper right quadrant.
  • Did you spend most of your time focusing on how to do things better, bringing order out of chaos, and paying attention to the details? In this case, you were responding to change by managing the parts or tasks within the system – i.e., the upper left quadrant.
  • Perhaps you spent your week trying to find creative solutions to complex problems or developing a vision of what’s possible to disrupt the status quo? In this case, you were shaping change by driving forward big-picture innovations (the whole) – i.e., the lower right quadrant.
  • Or maybe you spent most of your time and energy managing relationships, motivating and coalescing a team, or focusing on others’ feelings? In this case, you were responding to the whole by keeping people working well together – i.e., the lower left quadrant.

Chances are that you spent some time and energy expressing all of these dimensions in your life and work in the past week, but one or two of them more than the others. And this is true for everyone.

Now let’s complete the picture and fill in the quadrants. Spend a moment taking in this map:


The four forces.

The language we use to describe each of the quadrants is “PSIU,” which stands for the Producing, Stabilizing, Innovating, and Unifying forces:

  • The Producing Force is what makes things produce results. When an individual or team shows a high drive to accomplish the day-to-day work and achieve short-term goals by remaining focused on what to do now, that’s the Producing Force in action.
  • The Stabilizing Force is what makes things controllable. When an individual or team is focused on bringing order out of chaos and producing high-quality work down to the details by remaining focused on how to do things the right way, that’s the Stabilizing force in action.
  • The Innovating Force is what makes things adapt. When an individual or team is focused on finding creative solutions to complex problems, disrupting the status quo, and is asking “why not do it this way?” that’s the Innovating force in action.
  • The Unifying Force makes things respond as a whole. When an individual/team is focused on who is doing what, is empathetic and seeks harmony, teamwork, and connection with others, that’s the Unifying force in action.

Because every person or team expresses varying degrees of the drives to shape and respond to change while managing the whole and the parts of the systems they influence, this means that every individual or team expresses their own unique combination of the Producing, Stabilizing, Innovating, and Unifying forces. And these are what give rise to observable behavior.

From Forces to Management Styles

A management style, simply put, is a mode of operating in the world that reflects a unique combination of the Producing, Stabilizing, Innovating and Unifying forces, or how we tend to manage the world around us. Most of us express all of these forces at one time or another, but one or two of them usually come to us most naturally. We refer to the styles as the Producer, the Stabilizer, the Innovator, and the Unifier – or PSIU.

"PS I love U" will help you remember the four forces and their characteristics.

“PS I love U” will help you remember the four forces and their characteristics.

When we code an individual’s style, we use capital letters to represent the dominant styles: for example, “PsIu” represents a person whose profile displays Producing and Innovating as the dominant forces.

The image below takes the previous matrix mapping organizational forces and translates them into styles. Here you will see how each force defines the pace, approach, viewpoint, and orientation of each of the four primary management styles:

The Four Styles of Management

The four styles of management.

Now take a look at the descriptions below and see if you can identify yourself and the people closest to you:

The Producer
As we already know, the Producing force (P) has a high drive to shape the environment and is focused on managing the parts that make up the system. Thus, the Producer moves at a fast pace, takes a short-term view, is results-oriented, and follows a structured approach. The Producer is focused on what to do now and working hard to get it done quickly.

To get an immediate sense of the Producer’s qualities, think of a fast-charging, focused, determined, high-energy person who thrives on accomplishing their tasks and often works long and hard to do so. They fight to win.

The Stabilizer
We’ve also seen that the Stabilizing force translates into a high drive to respond to the environment and a focus on the parts that make up the system. Therefore, the Stabilizer style moves at a slower pace, takes a short-term view, is process-oriented, and follows a structured approach. The Stabilizer is focused on how to do things and working methodically to get them done the right way.

To get an immediate sense of the Stabilizer’s qualities, think of a very structured, process-oriented person who likes to create order out of chaos and analyze the data before making a decision. This person is highly organized, produces high quality work, has outstanding attention to details, and tends to take more time in their words and actions because they’re considering all the ramifications.

The Innovator
The Innovating force demonstrates a high drive to shape the environment and a focus on the whole system. Consequently, the Innovator style moves at a fast pace and is results-oriented like the Producer style, but takes a long view and operates in an unstructured way. The Innovator views the world as possibility (“Why not?”) and is focused on driving change to find new and better ways of doing things.

To get an intuitive sense of the Innovator’s qualities, think of a dynamic, cutting-edge, creative, big-picture person who has myriad new ideas and is usually excited by the latest one – until a new one strikes again.

The Unifier
As we saw, the Unifying (U) force shows a high drive to respond to the environment and a focus on the whole system. Therefore, the Unifier style moves at a more measured pace and is process-oriented like the Stabilizer, but takes an unstructured, freewheeling approach and a long view of change like the Innovator. The Unifier is primarily focused on who is involved and the interpersonal dynamics of a group.

To get an immediate sense of the Unifier’s qualities, think of a very likeable, intuitive, and warm people person who can easily create rapport with others, making them feel heard and accepted in their presence. Sometimes to their own detriment, the Unifier style can be more we-focused than me-focused.

Getting from PSIU Styles to Organizational Roles

Most mature, healthy adults aren’t extreme versions of a singular style. Instead, they exhibit a range of styles depending on their current life conditions. In my experience, people generally seem to be born with one or two primary styles, can develop a third over time, and are usually weakest in one style throughout their lives.

There is much more you can tell about a person by knowing their style. This includes their preferences in language, personal workspace, what they tend to miss, how they view other styles, what they truly enjoy, what they like to be praised for, how they address problems and make decisions, what they excel at, and what makes them most satisfied. As you’ll see, when you learn to recognize styles, you’ll find managing, influencing, and collaborating with others much, much easier.

As you meet people in your life and work, you’ll notice some common patterns emerging among different career types. Here are some common examples:

  • Entrepreneur. Good entrepreneurs have an ability to see the future and act to make it happen (PsIu). They have a very well-developed Innovator capability that allows them to see and anticipate future trends. They’re not just visionary, however; they also have the willingness and drive of the Producer to take action on that vision and produce results now to make it happen. As the company grows, a great challenge for most entrepreneurs is when and how to shift out of working in the business to working on the business.
  • CEO. If an entrepreneur is going to evolve into a CEO, then they’ll need to develop either their Stabilizer (PSIu) and be a shrewd and calculating operator, or develop their U (PsIU) and be a visionary who can rally the larger company and market to their cause. There’s a popular notion among management circles today on the difference between a “wartime” and a “peacetime” CEO. The basic difference is that in a time of crisis, contraction, or “war,” a company needs a CEO who can analyze the situation, make a bold decision, and be ruthless in execution (PSIu). But in times of expansion and growth, or “peace,” the company needs a CEO who can build bridges, form alliances, and find new growth opportunities, all while executing on the quarterly goals (PsIU).
  • Sales staff. A good salesperson has a high drive to produce results and thrives on winning (Psiu). However, you’ll meet many different styles of salespeople. There’s the PsiU who is a great sales manager because they walk the talk and coalesce the entire sales team. There’s the PSiu who is outstanding at working hard, producing accurate contracts, and creating and following a scalable sales process. Compare this to a good client relationship manager who should demonstrate pSiU in that they can follow a process, keep the client on track, and at the same time have great interpersonal relationships.
  • Engineer. Engineers come in many different types. If your organization uses traditional waterfall engineering, then you’ll want an engineer who can work hard and follow the documentation and standards (PSiu). However, if you use an agile methodology, then you’ll want an engineer who works hard and is a great team member (PsiU) or is highly creative (PsIu), while following a sound agile process that provides the S for the team to follow. A good code for a scrum master would be (PSiU). In this case, they work hard and gain the respect of the team (P), can create and follow a sound process (S), and keep everyone on the same page (U).

As you can imagine, if someone is experiencing strain or a long-standing sense of dissatisfaction in their career, this could be a sign that their role and their style are misaligned. They may need to adjust course, begin to delegate in areas where they’re less strong, and do more of the things that give them energy based on their style.

While we may modify our general style depending on circumstances, stepping out of our natural strengths costs us more energy/effort than operating within them. For example, imagine a highly innovative entrepreneur who is forced to do bookkeeping for a month. He or she may be able to do it, but they will also feel extreme tedium, effort, and a loss of energy as a result. It’s because of this energy cost that most of us express fairly consistent characteristics that reflect our usual way of “managing” ourselves, situations, and others.

As a leader or manager, recognizing and reconciling any gap between someone’s natural style and their role is crucial. It will guarantee both better performance and greater employee satisfaction. It’s also critical for managers to notice the gaps between:

  1. how someone is showing up,
  2. how they want to be, and
  3. how the surrounding organization wants them to be.

And finally, managers need to understand how this operates at both the individual staff level and at the team level. This is the secret to having high-performing individuals and teams that are engaged, productive, and satisfied in their work.

Introducing the PSIU Talent Management Suite

The PSIU Talent Management Suite takes these principles and translates them into a complete method for talent management. The suite provides you with three online assessment options:

  1. The PSIU Individual Assessment – for internal employees
  2. The PSIU Team Assessment – for existing project teams
  3. The PSIU New Hire Assessment – for prospective new hires

Each assessment takes about 30 minutes to complete and provides you, the manager, with an easy-to-understand report delivering insights that are clear and actionable. You can use this information to improve team chemistry and performance, identify productivity gaps, increase individual job satisfaction, and determine who is the best candidate for a particular job.

Each assessment comes with support collateral, including rich descriptions on each style, video trainings, and expert guidance from Organizational Physics staff so that you can interpret the report information and put it to best use.

You can access that reporting information and support material via your email or online using Google Docs, so it’s easy to share and collaborate with others.

PSIU Individual Assessment

PSIUIndividualAssessment3dThe PSIU Individual Assessment allows you to easily and quickly assess the management style and role fit of your internal staff. It answers some universal questions posed by good managers: “Who’s on my team now? Are they happy and productive in their roles, and why or why not? If they’re not happy and productive, what should I do about it?”

The PSIU Individual Assessment creates a common frame of reference to help you better understand people and place them in roles aligned with their strengths and interests.

At the same time, the assessment also answers a primary question asked by anyone seeking greater self-awareness: “How can I better understand my own style and stressors, work more from my strengths, and better relate to others?”

The resulting report will allow you and your employee, in a non-threatening way, to do the following:

  • Understand your employee’s current and desired management style
  • Identify his/her strengths, focus, viewpoint, stressors, and blind spots
  • Create greater alignment with the current role
  • Improve mutual understanding and communication
  • Increase productivity and job satisfaction

The bottom-line benefit of the PSIU Management Style Indicator is that it improves mutual awareness of styles, needs, and communication patterns that lead to better working relationships. At the same time, it creates a common language among all your staff that leads to a better appreciation of the diversity of styles in your organization.

PSIU Team Assessment

PSIUTeamAssessment3dThe PSIU Team Assessment allows you to assess the productivity and “chemistry” of an existing project team. Its purpose is to answer two important questions posed by any smart team manager: “Does this team have the right mix of complementary styles in the right roles for high performance and success? And if not, what should I do about it?”

The resulting report will allow you to do the following:

  • Understand the current team makeup, and how it compares to expectations
  • Identify team strengths, stressors, and potential blind spots
  • Align team roles with individual styles
  • Increase mutual understanding and cooperation
  • Improve team productivity and engagement

The bottom-line benefit is greater team synergy, overall improved performance, and increased mutual awareness of different styles, communication patterns, strengths, stressors, and needs within the team. It also highlights any gaps between team performance and manager expectations, while offering you a model for how to address them.

PSIU New Hire Assessment

PSIUNewHireAssessment3dThe PSIU New Hire Assessment allows you to easily assess external job candidates and run an effective hiring process. The purpose of the PSIU New Hire Assessment is to answer an important question posed by the hiring manager: “Who should I hire, and why?”

The resulting report and new hire process will allow you, the hiring manager, to do the following:

  • Clarify the characteristics, accountabilities, qualifications, and key performance indicators for an ideal new hire
  • Compare the style of qualified job candidates to the ideal style
  • Run a great interview process
  • Use a “draft board” to choose the best candidate
  • Make smarter hiring decisions

Like the other two products, the New Hire Assessment comes with instructional videos and other resources, as well as the companion e-book, How to Think About Hiring: Play Smarter to Win the Talent Game, which you can share with other staff to create a common language and culture around hiring.

The bottom-line benefit is the ability to think about who to hire in a systematic way, avoid costly hiring mistakes, and find the best talent for your organization. When deployed across the board, the PSIU New Hire Assessment can transform the act of hiring into a sustainable competitive advantage.

Mind the Gap: Simple, Actionable Reporting

Now that you’re getting a basic sense of the systems thinking approach behind the PSIU model and its applications, you’re probably wondering if you can put that information to good use. After all, what good is an assessment report if you can’t figure out what to do with it? This brings us to one my favorite parts about the PSIU Talent Management Suite: simple, actionable reporting.

First, let me give you some examples of what simple, actionable reporting is not. Take a look at three screen shots from some of the more popular style indicator reports that are based on academic psychology theory: The Predictive IndexMyers-Briggs Type Indicator, and Strengths Finder.

While these are all very interesting and potentially valuable style indicator reports, from a business management perspective, I’d like you to answer one question: How would you put this information to use in an actionable way and teach your staff to do the same? If you can answer that question, more power to you.

In contrast, while there are three different assessments within the PSIU Talent Management Suite — one for staff, one for project teams, and one for prospective new hires — each report follows the same basic format: measure what style(s) is showing up in an employee, team, or prospective new hire; measure the style(s) they desire to express; measure the style(s) they are expected to express. Then pay attention to any gaps!

Any productivity or engagement "gap" starts to emerge by assessing how an individual wants to be compared with how they are.

Any productivity or engagement “gap” starts to emerge by assessing how an individual wants to be compared with how they are.

Is this the most advanced reporting in the world? Absolutely not. Does it address the needs of a business manager to quickly know what to focus on? Absolutely! To apply it universally? Yes. To communicate it easily to your staff in a way that values a diversity of styles? Yes. Is it fast? Yes. Is it accurate? Try it out and see for yourself.

What Other Early Adopters Are Saying

jeremyames “When leading an Inc. 5000 fastest growing company, you know the importance of hiring the right people. The steps Lex describes in How to Think About Hiring, combined with the assessments contained within the PSIU Talent Management Suite, have helped us revolutionize our hiring process. The results, when compared to our earlier methods, are tremendous. We’re clear on the type of person that would be most successful in the new role. We then use the report as a guide for doing a deep dive in our interview process. This is helping us ensure that the people we hire are both successful and happy in their new positions. As far as I’m concerned, it’s a game changer.”
– Jeremy Ames, President, Guidant Financial

patcua “The ideas that Lex introduces in How to Think About Hiring, together with the assessments from the PSIU Talent Management Suite, are … incredibly powerful, pragmatic and personal. Lex has a unique gift for explaining complex ideas and relationships in a way that is spot on! Unlike too many books today, he doesn’t oversimplify the topic leaving you needing more, nor does he overindulge leaving you wanting less. His approach helps you and all your managers build a mental map of your organization’s needs, strengths and opportunities – so you can draft the right person given that environment. It will empower your team with a greater sense of awareness and purpose to find and hire talent that will positively transform the organization. These principles transcend all aspects of my life and all companies I serve. It would be impossible for me to exaggerate the positive impact it has had on our success. If you are building a company, team, career, or family open your mind, fasten your seatbelt. I promise you will be blown away by the results!”
– Pat Cua, Chairman, BioIQ

stephanieherzog“We had what we thought was a thoughtful and effective method of evaluating candidates for positions at our firm. Most times when someone did not work out, we knew why. Usually, we had given more weight to skills over fit, or vice versa. Other times, it was a complete mystery. Using the techniques in Lex’s approach helped solve the mystery of those that did not work out. We have now used this approach in evaluating new candidates, and the team loved the process and the clarity it provided. If you have ever wondered why a certain hire was not successful, try this approach. You won’t be disappointed.”
– Stephanie Hau, CEO, Chesapeake Environmental Management Inc. and SBA 2014 Maryland Small Business Person of the Year

RezaBavar1“I believe that there are few things more important than the people I trust to help me build my company. I have always strived to hire the right person for the right job in the hopes that they would thrive and love their job. This has not always been the case. It’s always seemed like more of an imprecise art than a science, and for most of my life I was convinced it always would be… until I was introduced to the PSIU model. It does an amazing job categorizing human personality types and then going on to identify the ideal position for each personality type. For example, some who is ideally suited to sales would be miserable as an analyst or possibly even manager and conversely someone who loves data crunching would would likely hate sales, etc. Best hiring tool ever!”
– Reza Bevar, CEO, Kaloud

What’s the Risk and ROI?

The risk is the time, energy, and a little bit of money involved in learning the system. It is easy to mitigate this risk by taking advantage of our special introductory offer below and then running your first series of assessments. It’s simple and you’ll learn the system by using the system.

The greater risk are the costly consequences of not having a systematic way to address your organization’s talent management needs. What’s the cost of having a disengaged or underperforming employee and not knowing it, or not knowing what to do about it? What’s the cost of making the wrong hire? Or the cost of not knowing what to expect from a project team or how to help them work well together? I think you’ll agree with me that these costs can be pretty high.

Conversely, the ROI of getting it right is significant. When you take a systematic approach to talent management – backed with a universal language that works across departmental and functional boundaries, world-class support, actionable reporting, and an assessment model specifically designed for busy managers – you can transform breakdowns into breakthroughs and leverage your talent management for sustainable competitive advantage.

What have you got to lose, really? Give it a try by taking advantage of our limited time special offer…

Special, Limited-Time Offer —
Get Your First 3 Assessments for Just $39!

The best way to understand the PSIU system is to try it for yourself. To support this, we’re offering a special introductory rate for new clients. For just $39, you get assessments and reports for three people you want to understand better and positively influence.

Why three assessments? Well, the real power of PSIU is that, with a little learning and practice, you can more easily understand and develop better relationships with those you care about and interact with. We want you to see it in action so you can reap the benefits.

Who should you assess? Really, anyone with whom you want to have a better relationship. This can include:

  • Yourself
  • A co-worker or employee
  • A prospective new hire
  • Your spouse or children (relevant to young adults 16+)

The choice is up to you – and a willing participant, of course! A great way to do this is to take the assessment yourself and also send the assessment link to two other people. Both you and they will receive a copy of their report. Sharing the report between you offers a great opportunity to have productive conversations about individual styles, strengths, weaknesses, needs and desires. It can also help you better reach and influence other styles.

Or you may be in the middle of a hiring process and trying to decide on your top three candidates. To do this, just create a New Hire Role Scorecard (this comes in your access credentials) and then email each candidate a PSIU New Hire assessment link for that position. When you get their reports, you’ll gain invaluable insights towards your hiring decision and can steer your interview questions to make the best choice. PSIUSpeicalOffer1

Enter your information below to take advantage of the three assessments and reports for just $39, backed by our 30-day money-back guarantee. Once your payment is received, you’ll receive your access credentials via email and can get started immediately.