Leading From Your Genius Zone

While few people are intellectual geniuses, each of us has an area of outstanding ability that allows us to perform at a high level and adds to our overall energy and satisfaction. This zone of activity is what I call your Genius Zone. What is your own Genius Zone? You can identify it using a simple formula:


  • Your Talents are those activities that you are naturally exceptional at and that add to your energy, joy, and satisfaction.
  • Your Purpose is the why of your life that brings meaning and focus to your endeavors.
  • Your Genius is a fusion of both those things: talents with purpose.

When you’re operating from within your Genius Zone, you experience high energy gains. You tend to feel deep engagement, high personal satisfaction, and elevated productivity. You also produce outstanding work. When you’re operating outside of your Genius Zone, you experience the exact opposite.

Leading from your Genius Zone means that you design your activities in such a way so that you spend most of your time and energy engaged in those that add to your energy, joy, and satisfaction and at the same time, create the most enterprise value for your business.

If you’re struggling right now to grow your business, manage your team, find the right strategy, and to do it all quickly, then this concept might seem pretty far fetched. You don’t have enough time and energy to do all the crap you DON’T want to do, so how can you find the time and energy to do the stuff you WANT to do?

I hear you. But the fact is that you want breakthrough levels of performance in your life or work then leading from your Genius Zone is not a luxury but a necessity. For instance, if you look at the most successful businesses in history, the ones that assume almost transcendent, iconic status — IBM, Apple, Ford, Disney, Walmart, Standard Oil, HP, Intel, Coca-Cola, Microsoft, Google, Amazon, Virgin, etc. — you’ll see that while each founder had his own unique approach and management methodology, each also designed their business to be symbiotic with his or her own innate genius.

Many people erroneously believe that these world-changing entrepreneurs were just born special. Not true. We’re all shaped by the environments we inhabit. What’s truly special about these entrepreneurs is that they designed their time, relationships, and management structures so that they could spend most of their time and energy working form their respective strengths and passions.

Finding Your Genius Zone

The first step in leading from your Genius Zone is to know what you are really at genius at! If you’re constantly running from one mini-crisis to another in your work, then it may take a bit of introspection to get a sense of what activities actually represent your Genius Zone and how to shift them. If you’d like to explore this further, you can do it easily by completing this free interactive exercise: Finding Your Genius Zone. Enjoy :-).

It should be intuitive that if you’re going to work from your Genius Zone then you’ll need to surround yourself with others who are a genius where you are not. In addition, you’ll need the right structure, approach, framework, and guidance to stay on top of your game. One of the best ways to learn how to do this is to mirror others who are already expressing a high-level of genius. One of my favorite examples is Phil Jackson.

Phil_Jackson_3_croppedAs you know already, Phil is a living basketball and coaching legend. Here’s a snapshot of his career from Wikipedia:

  • Head coach of the Chicago Bulls from 1989 until 1998, during which Chicago won six NBA titles.
  • His next team, the Los Angeles Lakers, won five NBA titles from 2000 until 2010.
  • He also won two championships as a player and holds the NBA record for the most combined championships (13) as a player and a head coach.
  • He also has the highest winning percentage of any NBA coach (.704).

When someone has won at every level like Phil, he probably has something valuable to teach. Here are the top 4 things that I took away from his book that are applicable to how you think about growing your business…

#1 Have a System

Source: Canishoopus.com

Source: Canishoopus.com

Phil is famous for being a disciple and a champion of the Triangle Offense (Phil learned the triangle from Tex Winter, who was a long-time assistant to Phil and who, in turn, learned the system from Hall of Fame coach Sam Barry).

The goal of the Triangle is to create a base structure on the floor (guess what? it looks like a triangle!) so that good spacing between the players is maintained and allows them to make adjustments on the fly, based on what the defense is doing. When the triangle offense is working well, it’s simultaneously hard to stop and a beautiful thing to watch:

Your business needs a system and philosophy you believe in too. There are many systems you can choose from but any good management architecture will at a minimum have these characteristics:

  1. It creates a common lens so the team sees the same thing on the floor. That makes sense, right? If the team isn’t seeing the same thing, they can’t act in concert. Like the proverbial five blind men and the elephant, if marketing sees one thing, sales another, and engineering something else entirely, then you’re going to drop a lot of passes.
  2. It creates a common language so that players instantly understand one another. When one player says, “Run X175B,” what in the heck does that mean? Similarly, if the CEO says, “We need to hire a VP of Sales,” what in the heck does that mean? Is it a VP of Sales type who can build a sales system and manage a team? Is it a VP of Sales type who can open new markets? Trust me, the title may be the same but the style of player is radically different. You need a language in your business that promotes instant understanding of what’s happening and what’s needed.
  3. It creates a common sequence so that the team knows what to do in a given situation. In the Triangle offense, if the defense takes a certain position, the offense knows what sequence of steps to take next. It becomes a fluid dance built on strong fundamentals. In your business, the sequence needs to be clear based on where you are, what is the right next set of priorities to solve, and in what sequence they need to be handled.
  4. It creates the right balance between the competing needs for flexibility and control. One of the coaching gems I got from the book is this: “Give players the freedom to find their destiny within the team structure” (293). I love this passage because it’s exactly what I strive for in my coaching practice. Design the system to scale and then allow tremendous autonomy for individuals to find their groove within that structure.

When you’re implementing your system, be prepared for some resistance. Much of 11 Rings is about how a leader can instill buy-in into a system, even when dealing with monstrous egos (like Michael Jordan and Kobe Bryant), that ultimately allows the players to flourish as a team.

#2 Lead to the Next Stage of Development. Then Lead Again.

Obviously, you can’t just show up at work tomorrow and declare, “I’m a genius! This is what I’m doing from now on! Suck it!!” Disaster. Instead, you need to meet the environment where it’s at now, and then lead it to the next stage of development. All the while you’re letting go of activities that the tribe is better at than you while embracing those activities that you’re a genius at.

This would be an impossible task unless you also had a universal framework that reveals the underlying patterns at work at each stage of development. Phil’s favorite approach to understand the stages of team development is a book called Tribal Leadership. It’s a good framework to understand how the language of the tribe reflects its current stage of evolution.

I would say that in addition to understanding the current values-state of your tribe, you also need a framework that reveals the stages of development in all aspects of your business including the products, markets, and execution lifecycle stages of your business. I’ve spent the past decade developing such a framework that I distill in my book Organizational Physics: The Science of Growing a Business. Check it out if its of interest to you.

Transitioning to your Genius Zone can seem overwhelming and complex. And if you’re trying to do too much too soon or are overlooking a glaring hole in the organization, it is. But if you have the right framework, then what once seemed complex is now much simpler and even a lot of fun. If you get it right, then it’s not only the path to greater satisfaction, it’s the path to building a transcendent business too.

#3 Time Your Rhythm to the Stage of the Season

A favorite insight I took away from 11 Rings is that early in the season Phil would coach really hard in practice but be mostly laissez-faire during the games. His goal was to get the team to rely on and trust their teammates on the floor rather than looking to the sidelines for help. They had to learn to work their way out of their own problems on the court. The goal was to sacrifice some possible early season wins in order to build greater resiliency and self-reliance for the championship season down the road. Good advice for every leader.

In business we have it much tougher. We’re under constant pressure to go-go-go. One quarter blends into the next and one year into the next. It’s easy to lose sight of the stage of the season, confuse activity for effectiveness, and waste our time and energy on the wrong things at the wrong stage. Over time, this leads to burnout and disengagement.

A great practice for every business leader is to think and structure the business calendar like a sports season. When do you get off site to reflect and renew and plan for the long range? When and how do you roll out a quarterly game plan? When do you assess the structure key hires? When do you celebrate success and when do you learn from failure? When and where do you take more control and when do you allow for more autonomy?

The key point is that there is a rhythm and pace to business just like there is a rhythm to nature. It can’t be go-go-go all the time. You must consciously design the right rhythm into your business practices or you’ll end up winning the preseason but failing to win a championship.

#4 Be Yourself

In addition to the Triangle Offense, Phil is also known for taking a holistic approach to coaching that is influenced by Eastern philosophy, earning him the nickname “Zen Master.” In the book, Phil talks about how it was challenging early in his career to feel like he could really be himself with other players and coaches. Would they accept a tofu-eating, meditating, philosophizing hippie? But once he embraced his uniqueness fully out in the world, he developed a powerful coaching style that was impossible for other coaches to emulate.

The same is true for you. In my coaching practice, one of the first tasks I always undertake is to identify your Genius Zone. What is it that you are uniquely gifted to do that adds to your energy and joy? How can those genius-like qualities come forward more in your life and work? Once we’re clear on your genius, then we design everything in the business — the strategy, structure, team, and management rhythm — to support your being in that zone as much as possible. Then a funny thing happens. When you do what you’re a genius at — and if things are designed correctly — then the company scales too.

It’s not so crazy. Just look at Phil Jackson. His genius is understanding the subtle nuances of behavior and teaching others how to be relaxed and unified as a team in high-pressure situations. The Triangle Offense supported his genius. So did the assistant coaches who were strong in areas where he was weaker. Phil looked for and coached players to buy into his system while simultaneously expressing their own individual genius on and off the court. When it all comes together, it’s quite a ride.

If you’re in search of a system that allows you to manage your business more like a champion and scale in a sustainable way, then this summer I highly recommend you also read my book Organizational Physics: The Science of Growing a Business. It brings together all four of these aspects – #1 Have a System. #2. Lead to the Next Lifecycle Stage. Then Lead Again. #3. Time Your Rhythm to the Stage of the Season. #4 Be Yourself — into a singular meta-level framework that tells you exactly what to do next and makes the complex simple.

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About Lex Sisney

Lex Sisney is an expert at creating breakthroughs in individuals and organizations. He's grown from co-founder and CEO of the world's largest affiliate marketing company to follow his passion as CEO Coach to the world's next generation of expansion-stage companies.

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